Home / Knowledge / News / Information Technology / 5th Finger RedShop to launch JOSB branded iPhone application
5th Finger RedShop to launch JOSB branded iPhone application
Apr '11
5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to another major retail partner – JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.

Under the current plans, 5th Finger will be launching a JoS. A. Bank Clothiers mobile web experience and branded iPhone application following close on the heels of recent successful trials with Jo-Ann Fabric and Crafts Stores. These experiences will be built on the 5th Finger proprietary mobile commerce platform RedShop Mobile, currently serving major retailers ranging from Victoria's Secret to Safeway.

R. Neal Black, President and CEO of JoS. A. Bank Clothiers, Inc. states, "For ten years we have focused our true multi-channel business directly on our customers by providing platforms for them to interact with us on their own terms, and at their own convenience. Brick and mortar stores, paper catalogs with telephone service, and Internet web sites have all been coordinated so the customer can purchase or return any way that they choose, even across channels. Now the technology has expanded to hand held devices of all types and our aim is to have the same level of coordination and to let the customer tell us what's best for them. We look forward to offering our web site and store-finder on mobile devices as just one of many ongoing enhancements to our multi-channel strategy, driven by our desire to provide our customers with a friendly, quick, and convenient shopping experience."

Patrick Collins, CEO of 5th Finger, says, "We believe that the opportunity to convert 'shoppers' into 'buyers' by providing basic tools of ensemble inspiration, shopper education and offer management through consumer mobile devices will become an essential tool for retailers and merchandisers to drive in-store sales. Our RedShop Mobile platform doesn't try to create a new way for consumers to shop and buy, it reinforces and amplifies existing behaviors."

How it Works

A JoS. A. Bank customer can quickly find any of their 500 plus store locations anywhere in the US, including the closest store to where they are standing, and view store hours, maps and directions, or click to immediately call the store directly. They can choose to download the free "Shopping Companion" mobile application for their smart phone (The "Shopping Companion" app for iPhone will be available first, followed by apps for Android-based smart phones.) Personalized offers that consumers receive through e-mail can be "pushed" to their mobile phone for future redemption.

When a consumer is shopping within a JoS. A. Bank physical location, they can open the Shopping Companion on their phone and access a suite of features as though they had one-on-one access to a personal store associate. The experience is tailored to consumer priorities and can include such features as a quick-scan of an item to trigger the identification of dozens of ensembles keyed off the initial products, curated education modules which lead a consumer through simple and complex shopping experiences at the point-of-purchase, and an offer wallet linked to a consumer's broader brand relationship which combines and manages online and offline offers/coupons with additional store-specific promotions.

Unlike other location-based promotion offerings, the RedShop in-store marketing platform doesn't rely on coupon-presentment or gaming to drive consumer engagement. The consumer value is created through reinforcing and amplifying existing consumer behaviors during a shopping experience, creating consumer-initiated "market to me" opportunities for retail brands as opposed to "I want to sell you something" experiences for consumers.

5th Finger

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search