Home / Knowledge / News / Information Technology / 5th Finger RedShop to launch JOSB branded iPhone application
5th Finger RedShop to launch JOSB branded iPhone application
23
Apr '11
5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to another major retail partner – JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.

Under the current plans, 5th Finger will be launching a JoS. A. Bank Clothiers mobile web experience and branded iPhone application following close on the heels of recent successful trials with Jo-Ann Fabric and Crafts Stores. These experiences will be built on the 5th Finger proprietary mobile commerce platform RedShop Mobile, currently serving major retailers ranging from Victoria's Secret to Safeway.

R. Neal Black, President and CEO of JoS. A. Bank Clothiers, Inc. states, "For ten years we have focused our true multi-channel business directly on our customers by providing platforms for them to interact with us on their own terms, and at their own convenience. Brick and mortar stores, paper catalogs with telephone service, and Internet web sites have all been coordinated so the customer can purchase or return any way that they choose, even across channels. Now the technology has expanded to hand held devices of all types and our aim is to have the same level of coordination and to let the customer tell us what's best for them. We look forward to offering our web site and store-finder on mobile devices as just one of many ongoing enhancements to our multi-channel strategy, driven by our desire to provide our customers with a friendly, quick, and convenient shopping experience."

Patrick Collins, CEO of 5th Finger, says, "We believe that the opportunity to convert 'shoppers' into 'buyers' by providing basic tools of ensemble inspiration, shopper education and offer management through consumer mobile devices will become an essential tool for retailers and merchandisers to drive in-store sales. Our RedShop Mobile platform doesn't try to create a new way for consumers to shop and buy, it reinforces and amplifies existing behaviors."

How it Works

A JoS. A. Bank customer can quickly find any of their 500 plus store locations anywhere in the US, including the closest store to where they are standing, and view store hours, maps and directions, or click to immediately call the store directly. They can choose to download the free "Shopping Companion" mobile application for their smart phone (The "Shopping Companion" app for iPhone will be available first, followed by apps for Android-based smart phones.) Personalized offers that consumers receive through e-mail can be "pushed" to their mobile phone for future redemption.

When a consumer is shopping within a JoS. A. Bank physical location, they can open the Shopping Companion on their phone and access a suite of features as though they had one-on-one access to a personal store associate. The experience is tailored to consumer priorities and can include such features as a quick-scan of an item to trigger the identification of dozens of ensembles keyed off the initial products, curated education modules which lead a consumer through simple and complex shopping experiences at the point-of-purchase, and an offer wallet linked to a consumer's broader brand relationship which combines and manages online and offline offers/coupons with additional store-specific promotions.

Unlike other location-based promotion offerings, the RedShop in-store marketing platform doesn't rely on coupon-presentment or gaming to drive consumer engagement. The consumer value is created through reinforcing and amplifying existing consumer behaviors during a shopping experience, creating consumer-initiated "market to me" opportunities for retail brands as opposed to "I want to sell you something" experiences for consumers.

5th Finger

Must ReadView All

Textiles | On 17th Jan 2017

GST rollout from July 1; states to control small taxpayers

The Centre and states have reached a consensus on the issue of dual...

Textiles | On 17th Jan 2017

Reliance Industries net increases 3.6% in Q3FY17

In the three months ended December 31, 2016, India’s biggest private...

Textiles | On 17th Jan 2017

IMF projects advanced economies to grow at 1.9% in 2017

Advanced economies are projected to grow by 1.9 per cent in 2017 and...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search