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Nielsen unveils shopper essentials for online shopping
16
Nov '16
Nielsen, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has launched the Nielsen Shopper Essentials Suite, a web-based data visualisation solution that provides a complete view of shoppers across retail channels, allowing clients to make real-time decisions to drive growth outcomes.

The launch of the Shopper Essentials Suite provides clients with a simple and efficient online platform to help make confident real-time decisions about consumer shopping preferences. Clients have already been taking advantage of the benefits of Store Choice Drivers and Category Shopping Fundamentals as two separate solutions. The Shopper Essentials Suite brings these solutions together on a single platform and expands insight to the ecommerce space with digital shopping fundamentals, available for the first time.

Nielsen Shopper Essentials consists of three complementary solutions that chronicle the shopper across the entire shopper path to purchase as follows:

Store Choice Drivers provides a complete analysis of why shoppers choose one store over another and how they engage with these stores in-store and online through: the strength of shoppers' retail relationships; why shoppers visit certain stores and not others and winning tactics to convert shoppers, increase satisfaction and drive store sales.

Category Shopping Fundamentals equips clients with information to understand what may drive category purchase decisions and how to help influence these decisions pre-store and in-store, including benchmarks established across 100+ CPG categories; examines impact of traditional and digital marketing tactics; contextualised understanding of categories across the CPG universe; prioritise marketing opportunities for products, brands and categories and high-impact sales stories.

Digital Shopping Fundamentals allows clients to understand shoppers; ecommerce path to purchase by providing a comprehensive look at the online shopper and e-tailer environment; key touch points along the digital path to purchase; perspectives on how to best reach and influence online shopping behaviour, and contextualised category insights in an omni-channel environment.

All three solutions will be delivered through Nielsen's Insight Studio, providing digital real-time access to thorough shopper information.
This self-serve data visualisation tool allows both broad and deep dive insights into what drives shoppers to certain stores, as well as the physical and digital paths to purchase. The level of granularity of the shopper information allows marketers to capitalise on new opportunities and to drive growth outcomes. (GK)

Fibre2Fashion News Desk – India


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