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Pinup Girl Clothing selects Mi9 ecommerce solution
21
Jul '17
Courtesy: Mi9
Courtesy: Mi9
Mi9 Retail, a leading provider of omni-channel commerce solutions headquartered in the US, has announced that fashion e-tailer, Pinup Girl Clothing, has selected Mi9 ecommerce to power its digital business. Mi9 Retail solutions for merchandise management, digital commerce, and store operations, are used by leading retailers all over the world.

The fashion firm’s over-reliance on multiple ecommerce providers, along with concerns about peak traffic performance, was preventing Pinup Girl from reaching its full potential as a premier online vintage clothing retailer. Faced with the cost and complexity required to upgrade its legacy, end-of-life Magento 1 platform to Magento 2, the company decided to look at alternative vendors.

Pinup Girl clothing selected Mi9 Retail for its user-friendly interface, advanced feature set, and cost-effective solution.

CEO of Pinup Girl Clothing, Laura Byrnes said, “We were impressed with the Mi9 ecommerce ability to consolidate numerous third-party systems into one unified platform. Its robust reporting system and state-of-the-art marketing tools will allow us to sharpen our strategy on cross-sell and up-sell opportunities. From enabling us to showcase our brand without increasing development costs, to offering innovative features, such as drag and drop merchandising, Mi9 ecommerce will prove to be a key driver of our brand’s growth going forward.”

Neil Moses, CEO of Mi9 Retail said, “We are thrilled to be working with Pinup Girl Clothing during this crucial stage of their development. In their drive to be the leading e-tailer of vintage fashion, Mi9 ecommerce will provide Pinup Girl Clothing with the scalability and feature set they need to unify customer engagement right out of the box.”

Pinup Girl Clothing co-owner, John Flores said, “When we considered the value we’ll be getting for our investment in Mi9 ecommerce, the decision to switch was a no-brainer. We will end up with a system that actually works and we'll save money compared to what it costs to run a Magento site.” (GK)

Fibre2Fashion News Desk – India


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