Home / Knowledge / News / Information Technology / Real time retail data provider updates name to Edited
Real time retail data provider updates name to Edited
04
Sep '15
Editd, the provider of real-time data and analytics for the fashion retail industry has updated its brand name and become Edited.

According to a press release, the rebrand comes after a year of rapid international expansion which has seen the company win new clients among leading retailers on six continents.

“Over the last few years, we have gone international, outside the English speaking regions, and we have got customers all over the world, in Russia, India, Italy, Germany and more,” Geoff Watts, CEO of Edited said.

“Now our brand makes more sense on an international scale and is easily identifiable for retailers looking to bring data analysis into their operations,” he added.

“We have always been a highly data-driven organisation but we were only leveraging internal data to make decisions until now,” says Rishi Vasudev, head of lifestyle at Indian online retail giant Flipkart.

“With Edited, we now have the ability to grasp an outside view of global and Indian market trends and this has immensely helped us serve our customers better," Vasudev too added.

Equally as visible in the rebrand, is a new logo, anchored by a new mascot, the polar bear, which according to co-founder Julia Fowler, represents the strength and ability to persevere through the harshest conditions on earth.

“Retail is tough, while Polar bears are tougher and are one of the few animals capable of surviving somewhere, as stark and harsh as the ice caps,” Fowler informed.

“A place where doing something wrong would be disastrous. Just like in retail, you do not get too many chances when things go wrong,” she observed.

Aside from the new spelling, logo and look, the company has also recently added a New York city office to service the North American market.

The US office marks the company's third, coming after the establishment of a Melbourne, Australia office in 2012 and its headquarters in London.

Using more than 27 billion of data points, with millions more added daily, Edited helps leading brands like Topshop, Gap, and Saks Fifth Avenue make faster and more efficient trading decisions.

Founded in London in 2009, Edited is used every day by buyers and merchandisers to have the right product, at the right price, at the right time. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search