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True Fit boosts commercial growth topping 200 retail sites
Dec '17
Courtesy: True Fit
Courtesy: True Fit
True Fit, the retail industry’s data-driven personalisation platform for apparel and footwear, has tripled commercial growth YoY at the end of Q3, topping over 200 major global retail sites. True Fit hosts the industry’s most comprehensive data collective in the nearly US $2 trillion global apparel and footwear industry, the largest consumer vertical.

Using advanced AI technology, True Fit maps the detailed style, fit, and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers. This allows retailers and brands to provide consumers with unparalleled personalisation via software-as-a-service, including personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.

In parallel with True Fit’s tripling growth rate, its registered user base has seen substantial growth, surpassing 50 million registered users in 2017. True Fit expects five million additional users to join its community during the 2017 holiday shopping season. Further, new user growth has already doubled YoY during this year’s Cyber Five period, from Thanksgiving to Cyber Monday. True Fit’s network of registered users represents the largest universal cohort of digital clothing and shoe shoppers across major retailers and brands. This confident cohort buys more and returns fewer items, driving a four to eight per cent net incremental revenue lift to retailers in the collective network.

True Fit’s growth represents both retailer ambition for delivering personalised shopping experiences, as well as the power that connected data offers as a proven strategy.

True Fit is integrating its core Confidence Engine and Discovery Engine across every touchpoint to help retailers further personalise experiences for browse, search, email marketing, retargeting, in-store clienteling, chatbots, and more. (GK)

Fibre2Fashion News Desk – India

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