Home / Knowledge / News / Information Technology / UK apparel firm selects Fits.me retail solutions
UK apparel firm selects Fits.me retail solutions
Mar '16
British heritage brand Hawes & Curtis has appointed garment fit specialist Fits.me, a Rakuten, Inc. company, to provide customer insight and recommendation solutions aimed at improving its shopping experience.

The solutions will provide the Jermyn Street tailor with the ability to recommend specific products to individual customers based on their body shape and preferences as they shop.

The multi-phased innovation strategy will see Fits.me roll out its fit recommendation product across the luxury retailer's main product group of men's shirt, and will then be extended across its range of women's shirts, suits, and outwear, according to a press release.

Anya Mackessy, ecommerce manager, Hawes & Curtis said, “With our product offering our customers are looking for an easier, enhanced experience so they can find what is right for them faster and make the perfect choice of fit and size when buying a new garment. Our partnership with Fits.me will allow us to dramatically overhaul the way in which we interact with our customers and utilise our data sets to transform their shopping experience.”

Stuart Simms, CEO Fits.me said, “Hawes & Curtis are one of Britain's most prestigious luxury retailers with an influential and fashionable customer base. With a shirt for everyone in store, having a system in place which correctly matches consumers to garments is essential to remove friction from the shopping experience, accelerate that all-important first purchase and move towards real personalisation. We look forward to working with Hawes & Curtis to ensure they are able to gain a better understanding of how their shoppers like to wear their products and help guide them on how they can use this insight to improve the way they choose to purchase items in the future.” (GK)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search