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Veronica Beard deploys Simparel enterprise solution
07
Mar '17
Courtesy: Veronica Beard
Courtesy: Veronica Beard
Simparel, Inc., the innovator in next-generation information technology for the fashion and consumer goods industries, has announced that elevated American women’s sportswear brand, Veronica Beard, is replacing its current Enterprise Resource Planning (ERP) system with the Simparel enterprise software solution at its Manhattan (New York City) headquarters.

The fast-growing wholesaler, e-tailer, and retailer expects the new end-to-end fashion business solution to increase the speed and visibility of its sales, production, accounting, logistics and other end-to-end business processes and enable the business to more efficiently scale with its double-digit growth.

Veronica Beard expects to go-live on the Simparel Enterprise solution in April 2017. When fully implemented, the company will leverage the natively integrated ERP, PLM, SCM, WMS, EDI, and other software components across its entire operation.

Campbell Peters, Veronica Beard VP, production said, “After more than doubling our business in each of the past 3 years, we recognised that our business system was not nimble and powerful enough to meet our current and future omnichannel needs. With Simparel, we found a solution that is not only easy to configure and customise to our changing needs; it is extremely flexible and easy to use. This flexibility also extends to the integration that is needed with our e-commerce, 3PL logistics, and other systems. Simparel is both a system and a technology partner that we know can stay ahead of our aggressive expansion plan.”

Simparel senior vice president John Robinson said, “We are honoured with the opportunity to partner with Veronica Beard to help support their outstanding growth. They serve as an example to the many fashion companies that are searching for solutions to the demands of today’s omnichannel business environment. We applaud their vision to equip their teams with the most modern and flexible technology and their ability to turn these challenges into realised opportunities.” (GK)

Fibre2Fashion News Desk – India


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