Home / Knowledge / News / Information Technology / Wolverine Worldwide selects Precision Dialogue IT solution
Wolverine Worldwide selects Precision Dialogue IT solution
27
May '17
Courtesy: Wolverine Worldwide
Courtesy: Wolverine Worldwide
Wolverine Worldwide, Inc., a leading marketer of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear, and apparel, has announced that Precision Dialogue, an RR Donnelley company (RRD), has signed a new multi-year agreement to serve as the company’s consumer engagement strategy firm.

Danielle Leveille, director of consumer relationship management said, “At Wolverine Worldwide, we were looking for a reliable, scalable, and measurable solution – serving our family of brands. During the selection process, it became clear Precision Dialogue’s consumer-centric solutions provided an answer to the major objectives we presented: unifying customer data on an enterprise-level and enabling alignment around a strong consumer engagement strategy.”

Precision Dialogue will provide various solutions for Wolverine Worldwide like a marketing data warehouse to hold multi-branded, global consumer, transactional, and behavioural data securely and provide a single view of the consumer. Customer identity resolution and integration with multiple digital and direct marketing channels will also be provided.

The software will allow analytical support including brand and enterprise segmentation, predictive analytics, modelling, value optimisation, attribution, and forecasting for strategic targeting for online and offline media. Strategic consulting to deliver on the goal of relevant marketing communications across all consumer touch-points will also be given.

Todd Thompson, executive vice president, Precision Dialogue said, “Precision Dialogue is thrilled to partner with Wolverine Worldwide, a company with an established global footprint and diverse brand portfolio. Our consumer engagement services are built within a strategy framework of three core elements – information, insights, and interactions. This strategy-first approach aligns perfectly with Wolverine’s immediate business goals, while also supporting their long term vision.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: ABARES

Textiles | On 13th Dec 2017

Australian cotton production to grow 4% in 2017-18: ABARES

Cotton production in Australia is forecast to rise by 4 per cent to...

Global economy now growing by about 3%: UN

Textiles | On 13th Dec 2017

Global economy now growing by about 3%: UN

There is an upturn in the global economy, and it is now growing by...

Clothing prices rise 3% in November in UK market

Apparel/Garments | On 13th Dec 2017

Clothing prices rise 3% in November in UK market

As post-Brexit referendum currency adjustment continues, prices of...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search