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Wolverine Worldwide selects Precision Dialogue IT solution
May '17
Courtesy: Wolverine Worldwide
Courtesy: Wolverine Worldwide
Wolverine Worldwide, Inc., a leading marketer of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear, and apparel, has announced that Precision Dialogue, an RR Donnelley company (RRD), has signed a new multi-year agreement to serve as the company’s consumer engagement strategy firm.

Danielle Leveille, director of consumer relationship management said, “At Wolverine Worldwide, we were looking for a reliable, scalable, and measurable solution – serving our family of brands. During the selection process, it became clear Precision Dialogue’s consumer-centric solutions provided an answer to the major objectives we presented: unifying customer data on an enterprise-level and enabling alignment around a strong consumer engagement strategy.”

Precision Dialogue will provide various solutions for Wolverine Worldwide like a marketing data warehouse to hold multi-branded, global consumer, transactional, and behavioural data securely and provide a single view of the consumer. Customer identity resolution and integration with multiple digital and direct marketing channels will also be provided.

The software will allow analytical support including brand and enterprise segmentation, predictive analytics, modelling, value optimisation, attribution, and forecasting for strategic targeting for online and offline media. Strategic consulting to deliver on the goal of relevant marketing communications across all consumer touch-points will also be given.

Todd Thompson, executive vice president, Precision Dialogue said, “Precision Dialogue is thrilled to partner with Wolverine Worldwide, a company with an established global footprint and diverse brand portfolio. Our consumer engagement services are built within a strategy framework of three core elements – information, insights, and interactions. This strategy-first approach aligns perfectly with Wolverine’s immediate business goals, while also supporting their long term vision.” (GK)

Fibre2Fashion News Desk – India

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