The annual general meeting (AGM) of the Australian Wool Innovation (AWI) reported a year of strong progress across research, development and marketing of wool produced in the country. The level of optimism around the wool industry this year has not been witnessed in the past many decades, AWI CEO Stuart McCullough told the meeting of woolgrowers recently.
International marketing campaigns continue to connect more retailers, brands and consumers with Australia's natural fibre, aided by the development of new and innovative fabrics. Initiatives such as the Merino Lifetime Productivity project, wild dog control and Lifetime Ewe Management help woolgrowers lift their production and profitability, according to an AWI press release.The annual general meeting (AGM) of the Australian Wool Innovation (AWI) reported a year of strong progress across research, development and marketing of wool produced in the country. The level of optimism around the wool industry this year has not been witnessed in the past many decades, AWI CEO Stuart McCullough told the meeting of woolgrowers recently.#
The unveiling of WoolQ, earlier called the Wool Exchange Portal, is an example of such innovation. WoolQ will be the headquarters for woolgrowers, buyers, brokers and classers, seeking access to data, selling choices and trading opportunities. (DS)
Fibre2Fashion News Desk – India
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