Maredimoda is a leading trade fair for beachwear, underwear, and athleisure that takes place every year in Cannes. President MARCO BORTOLI tells why Maredimoda is a haven for the beachwear industry, athleisure is more than a trend, and purple is the new black. The highlights from the video: - Global Market size for women innerwear - Italy's market share in global beachwear - Beachwear market in Italy - USP of Italian beachwear manufacturers - Changing sourcing practice - Must-haves that buyers of beachwear and innerwear are looking for - Athleisure a macro trend at Cannes in November - Major trends at Maredimoda in November 2018