In its first brand campaign, Indya-a fusionwear brand by High Street Essentials Pvt Ltd, celebrates the social and cultural contradictions that the millennial Indian woman embodies and lives today. Conceptualised by creative agency Humour Me, the campaign stars five women-Pratima Singh, Tania Sachdev, Kavya Trehan, Ira Trivedi and Tanisha De-who are the new faces of achievement. Together they speak of the contradictions that make an Indian naari the global woman she is today.
By High Street Essentials Pvt Ltd
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