By: Tim Jonny
The Plus size fashion industry is going well. Profits have been rolling in for retailers catering to plus size persons. This is because Americas adults are growing not only in number but also in size. The average size is in fact already nearing the plus size, which is size 14. Moreover, customers pay more for plus sizes because they go on sale less often. More existing clothing lines have added larger sizes to their racks. Some of which are Wal-mart, K-mart and Old Navy.
Retailers have recognized that for the past years there have been few clothing lines that cater to the larger people. The additional sizes have been great for the retailers because of the increased profit. The plus size business is doing well.
Many shops like Liz Clairborne Inc. launched plus size boutiques to expand their market. According to research, plus size women are very loyal to the labels they wear. This is the reason why the plus size market is very much lucrative at the moment.
The thought of being a plus size woman before created social stigma. It was then when fat would equal to ugly. Today, plus sizes are considered sexy, sultry, and stylish.
Dress Barn, and Daisy Fuentes has also noticed how much profits has increased during the past years once they added plus sizes to their racks. Fuentes expresses that its for the sake of just designing plus sizes but she emphasizes that she wants to make sure that they look and feel right for the customer and flattering as well.
Each year, more and more new labels arise to provide the plus size women more selections in terms of fashion. Plus size women should worry no more.
Plus size clothing stores are not only found in your local mall or streets. Plus size fashion as also dominated the world of online shopping.
There are many online retailers that would like to serve the plus size market. They offer a wide array of clothes and accessories to match the plus size woman. They also provide fashion tips. These tips would guide the woman on what to wear that would both hide the problem areas and flaunt those sexy curves.
Since the customers do not have the chance to fit the clothes they shop for online, many online stores devised size charts. These charts serve as a guide for the plus size woman. Furthermore, they also provide for ways to measure their size accurately. Sometimes, even some sites provide body analysis for more precise measurements.
Women of any size, of course, just want to look their best. They may be a super skinny or perhaps in a large frame, but it is no excuse not to be stylish and sexy. The identity of the plus size has changed.
Plus size fashion has spread its wings across the market. In fact, it is dominating the business industry.
Plus size clothing stores provides the plus size women with the needed variety in their clothing. To be plus size is no longer awkward in the eyes of many. Social norms have changed in the past years.
The women of the world, no matter what size have equal opportunities. The same goes with fashion statement. The plus size woman could look as gorgeous as the tall girl with the supermodel body. Perhaps, what would separate the different women with various body types, is the way they carry themselves and most importantly their personality.
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