Search engine optimization techniques can be applied systematically and scientifically. There is a specific set of activites you can perform that will almost guarantee that you can at least achieve some visibility - that people will see your web site in the search engines. But to take things to the next level, you should couple your SEO campaign with the element of BUZZ.

Buzz means that your story is so interesting to people in your market niche that they can't stop talking about you. In his book BuzzMarketing, Mark Hughes discusses six buttons of buzz - six things that push people's buttons - around which you can build a marketing concept of buzz. They are:

Now build web pages on your site optimized for your top keywords and that use your marketing hook. The pages should have a compelling offer. And they should definitely try to get the visitor's email address.

Here is a real good formula for online marketing success:

Strong Marketing Hook Authoritative Impression Search Engine Optimization = Strong Targeted Natural Traffic

About the author :

Jerry Work is a principal with Work Media, a Nashville-based Internet marketing firm that helps companies create and implement aggressive, multi-pronged Internet marketing plans using search engine optimization, pay-per-click marketing, newsletter/blogs and other aggressive traffic-building techniques. For help implementing an aggressive Internet marketing plan, contact Work Media at www.workmedia.net or 1-888-299-4837

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