By: RL Fielding

Who says image doesn�t matter? Commercial businesses know when it comes to product quality, proper coloration is key. To achieve a desired hue, precise color management and communication is vital for designers and manufacturers. This is increasingly true of the technology sector as competition drives industry standards to new heights. The use of color management systems ensures that cameras, monitors, and other visual imaging equipment produce the best results.

For photographers, the �best" result may not always be the most natural coloration. Pictures should appeal to the interpretative eye of their audience. Some people prefer a cooler, blue tone to their photos while others will want a warmer feel. Within a set of photos, it is important for color to be consistent. A bride�s gown should not appear bright white in one photo and off-white in another.

Color management tools allow photographers greater control over the range of hues. When numbers are assigned to each shade of color, it eliminates guesswork. If an individual wants images to appear rosy, this can be achieved by analyzing the color in the original image and making just enough adjustments to reach the right tint. Professional photographers benefit from the standardization of the color palette.

In photography, an analyzer is typically a color light meter that allows you to repeat a standard, which has already been established. The device can be reset for different standards, depending on the image type. Rather than relying on the subjective view of their eye, photographers can use the systems designed for color measurement to manage the image�s qualities. This is especially beneficial with photos taken in different lighting or at different times of the day. The numbers will give exact results.

Photographs of products in catalogs or other advertisements create an interesting dilemma. Companies want the colors to appeal to customers, but need them to be true to life. Imagine the losses a company could experience in returned products if a product photo in a catalog was inaccurate. The color of these images must match their real life counterparts. By using software designed to specifically analyze colors, no miscommunication occurs when it comes to the coloring of the product, the image, and the printed catalog.

While subjective coloring may occasionally be preferred, it�s good to have a particular starting standard. Televisions come with complicated brightness, contrast, and color settings. To guarantee you are seeing an image the way it was meant to be seen, color management software can manage a screen�s picture for you.

Anyone who has viewed the television display in an electronics store is probably familiar with the sight of dozens of televisions lined up near each other, each with a slightly different coloration. Which screen is correct? Rather than randomly fiddling with the controls and hoping the image looks right, let color managing tools do the dirty work. The state-of-the-art Datacolor SpyderTV colorimeter and software can help you make adjustments to dramatically improve picture quality. By monitoring the contrast, brightness, color, tint, and color temperature presets on a television, the device can help provide the optimum viewing experience.

The technology is surprisingly easy to use. Attach the SpyderTV sensor to any computer using a USB cable, and then to the front of the television screen. After analyzing the test patterns on the provided DVD, the software will recommend the best setting calibration for your television. To keep a record of the changes you�ve made, the program allows you to generate a printable report. You can also view the �Before" and �After" images on your SpyderTV DVD and see how your screen has improved.

Within the home, SpyderTV can guarantee color accuracy for a better viewing experience, but it can also work to the advantage of those department store television displays. When each television performs to the same color standard, product comparison is much easier for the consumer. The improved shopping experience is bound to encourage repeat customers.

Much as with televisions, computer monitors need color adjustment. Eyes are less strained by the correct color blend. Gamers benefit from crisper imaging. You can increase the realism of your programs and enhance your screen�s dark images for better visibility. For people who dabble in photo editing or other graphics intense activities, it helps to have images that you know use true colors. The assigned numeric values guarantee that the color will be produced exactly as it was meant to be.

Color-measuring is especially important when you are communicating between computers. If an image is created on one computer and sent to another, it doesn�t matter how the monitors are set � designers can check the colors by number. As with printed catalogs, companies use color analyzing systems for quality control on their websites. If a company has an online catalog, they want to take every precaution to ensure that what the customer sees is what the customer gets. It could cost a company thousands of dollars in returns if a salmon colored shirt appears light pink in its picture.

Color management systems take the guesswork out of equipment calibration. Designers and manufacturers no longer need to struggle to communicate their vision with one another. Consumers now have access to top-quality visuals on their home electronics with the help of sophisticated color management software. Science is lending the art of coloration a helping hand.

About the company:

Datacolor, Inc. is an industry leader in color management and color control for the textile, paint, printing, plastics, coatings and digital color industries. Datacolor is located in Lawrenceville, NJ. More information on color management solutions can be found at

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