Clothing is apparently the most symbolic cultural product of civilization. It speaks a silent biography of an age and makes explicit the ethos of an individual and his milieu the way few other products can attempt.

With the emergence of the knowledge economies, the new millennium has also witnessed the ushering in of the 'Experience Economies' wherein the modern day consumer lays strong emphasis on the experiential value accorded by a product or service. He has more discerning and selective, giving significance to a multitude of parameters in a product such as aesthetics, comfort, performance and value.

Global culture and the new age as it emerges are making new demands on Apparels and their design. From the embellished romantic historic to the "Organic" to the "New Age" and finally solemn, minimal and yet high-tech, the travelogue of design has taken crucial turns to reach the contemporary. With emergence of a global culture and a global consumer, Fashion and design today has new paradigms to explore and new societies to cater to. How deep it can go and how widely it can assimilate concerns of tomorrow, shall be determined by how well we design and merchandise.

Fashion is popularly known, as a particular idea or concept accepted by majority of people, may it clothing or lifestyle, ideas, thoughts or opinions (often used phrase "In a particular fashion" which also means mannerism to a certain extent). Almost in every part of life word "fashion" has a prime role to play.

But fashion is mostly presumed as clothing and personal adornment, or components of lifestyle. Though it has a larger definition than its popularly accepted meaning (mostly an adjective).

Desire and fantasies doesn't only govern fashion (way of adoption) and personal adornment, but function and habits (settled tendency or practice) infuses substantiality and perceived value to such cultural product.

Habits - from clothing to culture

Keeping a lot of papers in the shirt pockets, slanted pen fastened in shirt placket, pouch hung across the chest, trouser bottom folded, sleeves rolled up showing biceps, shirts half inserted in trouser waist, trousers clinging down the waist, t-shirts worn inside shirts (no matter whatever the season is), top two-three buttons opened in shirt/ kurtas, handkerchiefs folded diagonally becoming hair bands etc. and many more (psychologically each of them may have some or the other connotation or relevance).... many may wonder, from where these habits have originated?