The Indian textile sector requires reforming and strengthening itself to compete with the international players, who have more pleas that could grab hold of a market share, which actually belong to local brands.
The emergence of the textile industry has been witnessed steady. The hurricane of globalization has helped businesses to pull down the trade blockades, as well as the fast developing low-cost nations have changed the scenario of industries. The trend for shifting production facilities to low-costing nations is increasing day-by-day, and the previous major players such as US, UK, Germany, Italy and France are observing downfall in their textile industries. Cut-throat competition and demand compelled significant players in developed nations like US and Europe to establish production facilities in developing nations that have cheap labor costs and good skills.
The outsourcing product assortment involved largely indispensable articles with low-added value and lesser margins. However, in these nations, it was a complex procedure to make fashion products with high added value in terms of creative ideas, designing and know-how, specifically due to a complicated textile chain.
The rapid growth of the local economic scenario has elevated labor costing, and this has led to competitiveness with other developing and low cost nations. The first outcome of the higher cost was that the manufacturing facilities were moved to the cheaper nations.
Mass manufacturing is normally considered to cheap price and lower value addition. The movement of manufacturing units to these low-cost countries caters to the usual motive of buyers, who are looking for competitive prices and of manufacturers from developing countries who are concerned about larger volumes without big complications.
Cut throat competition, huge loss of mass production, and declining profit margins have led to trauma for the textile and apparel industries of the earlier major manufacturers. For them the only way-out was to march into new markets and making new products with added-value with more profit margins. Actually, to manufacture added-value assortment needs select raw materials, enhanced know-how, expert labor, technology and best quality control while the process, and usually lesser volumes. This might be a leading factor why added-value product assortments with complex manufacturing processes and lesser volumes are still made in the western countries.
Investigation, creativity and modernism are the major areas for the complete textile chain to triumph, and if one of these areas in the chain doesn�t perform well, then the complete chain faces unfavorable results. For example, if we study the Indian textile chain, we will come up to the shocking result that India imports fabrics from other countries utilized by local garment producers, despite its massive resources.
Certainly, there is an inadequacy in the entire chain, which pulls down the probabilities of development of the Indian textile industry, as well as harshly constrains the growth of the apparel industry.
�Fast� is the fresh beat of the fashion sector, and the ability to admiring the shorter dead lines demanded by the market can be a tactical feature influencing success. At this instant, it is certain that if the fabrics are imported from other countries, then the complete processes would become sluggish, shooting up the costs. The major threat is that the overseas buyers may choose to shift their manufacturing units to other countries such as China, which provides huge selection. At present, China is the leader in supplying fabrics.
An additional outcome is concerned with the local fashion market. At departmental stores, you can easily find many apparel brands� collections. In many ways, few local brands have attained a high level, although they still require working hard to mark their presence. In case of many others, even though they are able, requires much more hard work, which also includes many practices such as branding to attain the level where they can mark themselves as a unique brand. An ordinary characteristic noticed amongst brands was in the fundamental fabric used in the assortment, causing perplexed distinctiveness with unsuitable visualization, creativity and design.
Now, one significant question arises here � Is it possible to produce fashion clothing collections with no fashion fabrics?
Indian brands require offering a lucrative bouquet of fashion collection. International competitors, having a more lucrative call, could grab the share that is for Indian brands in the domestic market.
Without taking a steep round into the branding process, it could be said that branding is recommended in the textile industry also. The initiative towards this procedure consists in the characterization of the distinctiveness of the company based on technology, record, business, and other such features. This only initiative can enhance the awareness of the company in the market, along with other many advantages.
It has been observed that this drawback in the textile chain is almost common to many developing countries like Thailand, which is facing similar problems. But, at present, it has initiated some projects with the help of government to improve the quality of its textile products, concerned with its garment industry, and thus enhancing the visibility with particular PR activities. As per the observation of the American magazine DNR, currently, the Thai textile industry is looking forward to mark its leadership as a fabric supplier in the ASEAN region, on the basis of high quality.
In case of Brazil, the textile industry is slow in innovation, which is clearly depicted even in some of the collections of the major Brazilian brands. The constraints in textiles create a flat product with almost all collections with similar attributes. Usually, the textile companies of these countries imitate the fabrics which are displayed in fashion shows and they weep when they produce the copied designs and at that time, the designs are already outdated.
The major textile associations in the four key textile sectors surveyed nearly 150 apparel companies in the Brazilian textile and apparel system. They found that many of these were performing business as private labels. These companies found that their volumes were constantly falling because of the sheer competition from China. To grab their share in the local market, some of these companies are even coming up with own brands.
In the upcoming years, the trend that will define the industry is �Fast Fashion�. It is apparent that fast fashion trend which stays in the market for nearly 5 weeks doesn�t provides enough space for textile manufacturers to match their steps with its pace. The ultimate way is to forecast the market trend and that is really a BIG deal.
Those textile companies will win the race that will be capable to innovate their own solution, rational with the identity, and match their steps with fast trends in terms of demand, design and colors, and be well prepared with the ability to manufacture in short times.
The Indian textile industry must take efficient and effective action towards this, with the key target of becoming the locomotive of development of the textile and apparel industry, thus also aiding the growth of local brands.
Concise roadmap depicts some of these factors:-
1. Worldwide focus for the textile and fashion sector;
2. Create identity;
3. Work with apparent policies;
4. Develop strategies;
5. Continuous R&D on product innovation;
6. Focus towards creation;
7. Adopt software support.
8. Forecasting upcoming trends and market demands.
It is recommended that the complete textile industry should meet the above terms, as it is from the textile collection that the fashion designer gets stimulation. A broad, comprehensive and trendy textile collection is largely accepted by the buyers who wish to outsource product assortments and not only single pieces, since it is allows them to concentrate on production in one country. This strategy must be opted for by textile majors, so that others could take example from them to pursue�
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