What do you look for in the way of decorated ladies wear? Is a punchy, humorous slogan what floats your boat? Or would you rather strike a pose in a simply decorated, no-text design--maybe something feminine, filigree and floral? If you're like most buyers in this niche, your T shirt wardrobe runs the gamut between these basic types.

A great looking T Shirt on a great looking gal is a beautiful sight. Maybe it goes without saying that clothing can act as an extension of oneself. Personality and identity are often all right there, expressed in the clothes we wear. The elements of artful design used in graphic screen prints should serve to enhance the tee shirt, with an eye to complimenting the colors and fit of the particular style of shirt.

A design that's well integrated with the style of shirt totally grabs the eye. Conversely, designs not well thought out that look cluttered and junky will detract from the overall look. I think this is especially true of ladies wear--the wide variety of junior sized girl-cut tees and tanks. Some very popular styles of late include baby doll tees, raglans, inside-out tees, spaghetti tanks, shirt-in-shirts, vintage heathers and vintage ringers. Since many of these girly styles are carefully crafted and tailored to be figure-flattering, it's also appropriate to put more than your average thought and care into the screen print as well. Of course, this means more exacting demands are put on the graphic designer to capture the heart of the ladies market! Relying on the same old same old won't cut it with today's fashion-forward women consumers for whom quality is of the essence. Most designers like me had to notch up the quality to stay in the game when more and more girly styles began to flood the market. Now, whatever the style of tee shirt I'm dreaming up a design for, my leading thought is that classy defines cool--this has always resulted in a product that looks simply the bombest on the gal.

Theme-wise, I love floral designs, in particular, single rose motifs. A certain feminine fluidity seems to work well as the leading design element in floral prints. Metallic filigree also works well, particularly on dark fabrics and when a more or less symmetrical design framework is lending simplicity to help focus in on the beauty of the lace-like intricacy. There are lots of successful metallic graphic designs populating the fashion marketplace lately.

Sometimes I appreciate text; sometimes I don't. When I do, I find it's the way a particular style font flows together with the art that grabs me. More often than not, this means I'm looking at artist- crafted, hand- lettered text. I'll often notice the design elements of text before I'm even aware of what the words are saying.

Then when I do catch on to what I'm reading, if the slogan connects with me in some way, I'm even more into the design. Really great designs for ladies styles can range from classic to zany.

About the Author:

B. Capcara is a graphic designer and screen printer of ladies wear at the Grailforge Unicorn, an interest that grew out of a 20 year-old custom contract printing business. The artist's unique collection ranges from classic to zany.

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