Customers care about clothes hangers. You may not realizewhat an affect the right hangers really have and the message you are sendingyour customer by choosing hanging devices. Most customers do not even realizewhy it is that they have such connotations. If you own a clothing store,clothes hangers really are one of the most important display tools.
By mastering hanger matching and display presentation your retail environment will really attract attention. There are literally hundredsof styles of clothes hangers in modern day, all developing in the last onehundred years. So choosing the right hangers really can be a little tricky.
Think about the consumer market of today, where everythingis sold through visual appeal. Clothing is at the top of the list in thisregard, and for a customer to be even remotely interested in an item, they mustfirst like the way it looks while hanging on the rack, giving clothes hangersan extremely important job to do.
Before ordering a batch of these expressive hanging devices,there are several things to consider. Your particular store display environmentis especially relevant. If you are trying to communicate to customers that youhave bargains and trendy clothing, sculpted wooden hangers are probably not the best way to go. Of course, this is an extremely simplified example, butmatching the right style of hanger to store displays may take a little time.There is no reason not to take your time finding the perfect complement.
Most hangers that might work well in your store are probably around the same price range, so try not to buy them based on cost. Remember, these areas important as any of your display fixtures, advertisements, or products. Also, take into account the different types of garments you have for sale and whatgarments you might have in future inventories. It is important to have somehangers on reserve to be used with new merchandise. If you have severaldifferent types of clothing in your retail store, you must try to find somedifferent types of hangers that are similar over all or have some type ofsimilar appeal. Try not to mix metal and plastic hangers. Instead finddifferent kinds of similar looking plastic or metal hangers that will hang your products pleasingly.
The last major factor in deciding on the right hangers foryour store is, who gets to keep the clothes hangers? If you plan to let yourcustomers walk out with the hangers, it is probably not the best idea to spend$50 per hanger, unless of course you are selling designer items worththousands. As long has you make a conscious effort to find the right clotheshangers, you can't go too wrong. Many retailers hardly give it a second thoughtbut leave it up to dollars and cents or whatever the manager feels likeordering. Take clothes hangers seriously, and people will take your clothesmore seriously.
About the Author:
Ron Maier is the owner of Only Hangers, aleading provider of woodenhangers, plastichangers, and other types of clothes hangers. For more information, pleasevisit Onlyhangers.com
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