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For many children, the t-shirt emblazoned with a currentfavourite TV icon normally ranks amongst their most prized possessions, and fort-shirt manufacturers, producing such garments can be an extremely lucrativemarket. In fact, think of any cartoon character - from the Mr. Men to WaltDisney's Donald Duck
and you'll likely find a t-shirt to match.
Although the origins of the t-shirt can be traced back to the First World War,it wasn't until the 1950s that the garment moved away from its plain exterior,as companies in the United States began experimenting with adding letter andcharacter decorations to the material. The 1960s saw the introduction of the'Ringer'-style t-shirt, a t-shirt where the jersey is one colour, while theribbing around the collar and sleeves is a different, contrasting colourquickly became popular with youths and rock-n-roll fans. The style enjoyedanother brief
renaissance in the early 2000s.
The same period also saw the emergence of tie-dyeing and screen-printing whichled to a massive boom in customised t-shirts, especially throughout the heavymetal era of the 1970s, once bands of that era realised the commercialopportunities available to them. Bands and musical groups began to mass producet-shirts to promote themselves, many of which would feature album covers andlogos on the front, while on the back fans would find tour details and concertdates. These proved to be hugely popular with concert-goers and this trend hascontinued on with unwavering popularity into today's subcultures.
During the early 1980s, some musical bands chose instead to emblazonpromotional t-shirts with slogans instead of graphics. For instance, theFrankie Goes To Hollywood 'Frankie Says...' and Wham!'s 'Choose Life' t-shirtsbecame synonymous with 80's pop culture and could be seen in every town andstreet in Britain. From the late 1980s and throughout the 1990s, t-shirts withprominent designer-name logos were also extremely popular and allowed consumersto exhibit their taste in designer brands in a less expensive manner, whileretaining their sense of fashion. Among the many major brands to producet-shirts for a massed public included Calvin Klein, FUBU and Ralph Lauren.
There have been many fashion trends involving t-shirts. Although they wereoriginally worn as undershirts, often in place of vests, t-shirts are now morefrequently worn as the only upper body garment. T-shirts have also become astandard for expressiveness and advertising, with an unimaginable combinationof words, graphics and photographs being utilised to decorate garments forwear. Other t-shirt fashions include wearing over-size t-shirts, as seen inmodern hip-hop fashion, tight-fitting 'girly-fit' t-shirts which are shortenough to reveal the midriff, and wearing a short sleeved t-shirt over a longsleeved t-shirt of a different
colour.
For adults, perhaps one of the most notable fashion trends in recent yearsinvolves wearing t-shirts which feature cartoon and TV characters which hearkenback to the wearer's childhood. With the much-touted 80s revival and thecurrent resurgence of yesteryear's TV being remade into Hollywood blockbustersor enjoying a TV renaissance,
However, t-shirts featuring cartoon characters from the 80s and even earlierhave proven to be equally popular with young adults, both men and women alike,eager to revisit their younger days with ranges including Thundercats, Mr Men,Teenage Mutant Ninja Turtles, He-Man and M.A.S.K also readily available andwaiting to be seen on the High Street!
About the Author:
Adam Singleton is an online freelance journalist from Scotland. His hobbies include travelling and hiking.
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