Major department stores spendmillions of dollars each year developing effective strategies for marketing anddisplaying their items so that the customers find them irresistible, openingtheir wallets and pocketbooks to purchase that new "special" product.Walk into any store and notice how your eyes are drawn to the walls, to themulticolored displays, to the staged areas of merchandise. It is an art todisplay the items so that customers' eyes are drawn in and many brick andmortar retail stores have whole development teams dedicated to this verypurpose. Large and small stores alike share this need to attractively displaytheir products for purchase. Successful retail stores find the display toolsneeded to organize their multitude of items from manufacturers and suppliersthat stock large selections of store fixtures, garment racks, showcases, evenhangers, everything businesses need to arrange their products tastefully andattractively. Display products are often manufactured according tospecifications drawn out by skilled teams of retail strategists and designers.
Attention to detail isinvaluable. Meticulously crafted anatomically correct mannequins and beautifulwood display units and showcases should be crafted in precise ways so thatretailers are able to effectively assemble and arrange them for their ultimategoal of displaying their products in desirable ways. Slat wall systems areoften used to organize large bays of like items and are relatively inexpensivesystems to purchase and install.
Organization of clothing in slatwall assemblies can be one of the most easily accessible and advantageous forclothing retailers. What good are the most brilliantly displayed items if theyaren't seen? Lighting systems are an integral part of every retailer'ssuccessful store displays. Track lighting is often used because of its ease ofmanipulation and ability to aim at or around products to achieve variouseffects. Appropriate lighting can help show off your products' "bestside", one more step towards the customers' shopping bags. In jewelry andaccessory stores, wall and floor mounted showcases can be most effective waysof displaying products. This way, customers can get a close look at sometimesextremely expensive merchandise stored behind glass or pexi-glass without thedanger of breakage. These showcases often possess locks that can only be openedby merchant's employees, discouraging theft as well.
Retailers spend large amounts oftime and money making sure their employees know just the right way to displayproducts, making purchase a natural progression for customers who might merelybe window shopping. Window displays with appropriately arrayed and naturallypositioned mannequins can be the most effective way of enticing potentialcustomers to enter, and their necessity should never be underestimated. Ifcustomers don't come in, they will never be afforded the opportunity to buy.Effective businesses use all the aforementioned tools at their disposal as partof their successful sales strategies. Attention to all of these details may bethe dividing line between a slow month of sales and achieving full salespotential, putting a retailer's product in every home or workplace in the area.
About the Author:
Ron Maier is the Vice Presidentof S & L Store Fixtures, a leading online provider of
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