What will women buy? This is a challenging question especially if consumers are metrosexual women. Here is a study that was done by the authors to know which sells better in the Apparel Fashion market for Womens wear in Delhi. Is it Jacquards or Printed fabrics? These are the most popular techniques in the textile world.


Know Jacquard fabrics


Fabrics of jacquard weave are costly because it involves more time and skill in making the Jacquard cards to produce new pattern. Moreover the weaving operation is also very slow. The fabrics have the tendency to have floats. It has luster contrasts. It is more stable and resilient than the basic weaves.


The different types of jacquard are: Brocatelle, Brocade, Matelasse and Damask


The most popular of the jacquards is the Brocade which is considered a royal fabric. Damask fabric and brocade fabric both have a long history.  For many centuries damask and brocade fabrics were only used as an indication of status and as garments kept especially for ceremonial events.  The richly patterned fabric is the most glamorous of clothing since it needs no further embellishment.


Brocade has always been associated with luxury and opulence.  It has been used both for clothing and for furnishings.  Down the eras brocade has come in and out of fashion as style and house interiors. The charm and subtle beauty of the brocade depends upon color synchronization. Earlier, vegetable dyes were used during weaving.


Brocade weaving, a craft that was on the decline, is again showing a very promising trend. Most of the credit for this goes to the village handloom weavers and designers who, with their combined efforts, have kept alive Indias tradition of weaving.


Brocade-The luxury fabric


Designers have recently looked into the past in order to revive the most loved of fabrics - brocade. Manufacturers have produced a range of luxury brocade fabrics using up-to-date CAD (computer aided design) technology and modern yarns.  These luscious materials are a blend of old with new. 

Brocade and damask fabrics were showcased in many designer shows in 2005 and 2006. By autumn 2006 the use of brocade in fashion reached new heights in mass produced goods. Jewel trimmings and beautiful gold Damask weave decoration are IN for the season.


Know Printed fabrics


Textile decoration is an ancient art. It refers to the various processes by which fabrics are printed in colored design print fabrics. The printing on a fabric can be done by either with ink or dye. It represents different patterns of different culture. It adds color and glamour to the fabrics. The printed designs are usually associated with thinner and delicate fabrics.


There are various techniques in printing. Some of them are:


Block printing, Roller printing, Rotary printing, Flock p rinting, Discharge printing

Resist printing, Transfer printing, Photo printing, Digital printing


Moving into the digital age developments in digital printing of fabric are being adapted more and more for the textile market. Digital print technologies results in faster production and larger cost-effective print runs. Digital printing will grow to become the technology that provides the majority of the worlds printed textiles.


Color Forecasting- An important factor


According to the color marketing groups the line between male and female color preference has disappeared. All colors in fashion are now acceptable for men's and women's clothing as well. The look is bright yet shiny and glamorous. Black remains CLASSIC in apparel for any kind of age groups. A new color or color scheme gives new life to an old product. It also gives life to a number of industries responsible for introducing and maintaining the latest in" look.