Why Denim


Todays consumers like to live with more casual, relaxed and yet, sophisticated. With the emphasis on casual life styles, fabrics, therefore, must not only provide just comfort and beauty, but also have the stamina to stand up to the rigors of daily life. So, is the Denim Jeans, growing as one of the fastest Apparel product both in the developed and developing world. It is strong, versatile, wears well and gets softer and comfortable with the time. Today, denim has also gone from being a work wear look to a hot fashion commodity.

 

Denim-In Quota Free Regime


Indian Textile industry has passed through the long discussed quota free regime for more than a year. Many units have started becoming more and more competitive with new technology, new ideas and product and are in the process of expansion either in fabric, made-up or in fashionable garment. New projects are coming for manufacturing Cotton yarn either to feed sudden domestic requirement or to Export. Possibly, only and one international class Machinery manufacturer of the country, Laxmi Machine Works, indicates their delivery schedule of Spinning machinery at least 2 years from now due to over booking. On the other hand, Technology Up gradation Scheme (TUFs) does not support import of 2nd hand Spinning Machinery.


Even then there is a constant flow of imported machinery in all most all sectors in Textile. Recent study by FICCI, titled Ending of MFA and the Indian Textile Industry , based on responses received from 60 medium and large textile planners across the country, reveals that 83% of them are planning for new investment in next few months. With this growing trend many are predominantly looking at Denim as major raw material required, for the growth of fashionable Garment in the country and world. Many existing players in Textile have, therefore, initiated their expansion programme with manufacturing Denim, once again; with a fresh look especially when country is strong in producing right kind of cotton required for this industry. In the year 2006 and after one year of Quota free regime, a need is, therefore, felt to rethink and relocate this eternally young fabric for clothing in the textile & fashion world.


The Past And Present


The word Denim is derived from the French Phrase The serge de Nimes, a serge fabric (A durable twilled originally worsted fabric) from the town of Nimes in France. It is also said that the word Denim came from a worsted fabric known as Nim in France during 17th century. Interestingly, another fabric known as Jean also existed at that time. This fabric was basically a fustain, a dark twill cotton cloth. Possibly, only major difference of these two fabrics is: Denim was made of one coloured thread and one white thread (warp & weft) whereas Jeans was woven with two threads of different colour. The word, Jeans comes from a kind of material that was made in Europe. So, Denim is also called as Blue Jeans. Finally, Denim was used as work cotton clothes when both durability and comfort were needed probably in the 18th century and it is marked as one of the oldest fabrics, yet Denim is never out of style, remaining eternally young.


The Denim craze began as far back as in 1949, during the American Gold Rush. There was a little recession in 1990 in the world Denim market, yet it has reinvented its position in 2000. Today in 2006 India would be the 2nd largest supplier of Denim after China. In India, Arvind Mills in Ahmedabad first manufactured Denim some time in the year 1986. With modernisation acquiring a quicker pace in India, today Denim has become one of the most popular wear among young girls and boys.


World scenario of Denim in 2006 has taken different shape and size.. United State, the largest producer of Denim till late nineties have almost closed down and supplier base has shifted primarily in China, India, Bangladesh and Shri lanka. Whole Asia now accounts over 50% of World Denim Capacity. Among these 4 countries Bangladesh and Shri lanka have the advantage of low labour cost where as China and India have the lower cost advantage both in labour and raw material (Cotton) besides having the strong base in Textile for last many years. India is facing also robust demand for the domestic market. Some of the leading players and their estimated expansion programme may be worked as under-