A Bumpy Road Ahead
Figures show the number of shoe making factories on the mainland increased from
20,000 to more than 30,000 between 2002 and 2006, but orders were much slower,
leading to an irrational "price war", experts said.
Industry newcomers, most of them SMEs, were further hit by an unfavorable
marketing environment that included the appreciation of the yuan, price hikes of raw materials, rising labor and land costs, the reduction of the export refund
rate and revised policy on custom duty deposit, analysts said.
"The industrial reshuffle has just begun. More SMEs without core
competitiveness will be washed out and those with better technology and sound
internal governance will survive," Xinhua said.
The Unfavorable Factors Now Facing Shoe Industry
More Cost for Labors
The Uprising in RMB
Raw Material Price Keeping Rising
Foreign Anti-dumping Charges
America Sub-prime Mortgage
The "Red Sea" Competition Within Shoe Manufacturers Themselves
Shoe Export Slows Down
Guangdong, a province in south China, exported 490 million pairs of shoes in
January and February 2008, valued at USD 1.59 billion, decreasing 27.5% and
0.6% from one year before, citing customs statistics.
In the meantime, the average price of the exported shoes surged 37% year on
year to USD 3.2 per pair. In the first month of 2007, the Beijing authorities
reduced the export rebate rate in footwear products by 2 percentage points. The
move has been further weighing on shoe makers, whose profit margin are not
high, especially in the country's key footwear production base in the Pearl
River Delta region, part of which are located in the province.
From September 2007, Guangdong's export of shoes began to fall, 18.5% year on
year in November of the year and 20.3% and 35.7% in January and February 2008.
Besides, in the first two months, the number of Shoes exporters in the delta decreased 1,855 year on year
to 1,512, due to a rising renminbi, the US' subprime mortgage crisis and a rise
in China's labor cost.
Footwear Industry Suffers from Anti-dumping Charges
The anti-dumping investigation carried out in 2005 by EU was followed by a recommendation of Italy, France, Spain and other countries to take measures against shoes exported by China and Vietnam.
It was in October 2006, that EU began to impose 16.5 and 10 percent
anti-dumping tax on Chinese and Vietnamese leather shoes respectively.
This policy will expire soon in October 2008 but Italy has already urged EU to
extend the anti-dumping measure.
Statistics from China Customs show that in 2007, the country exported around
180 million pairs of leather shoes to EU, which was a decline by 8.95 percent.
On the other hand, Vito Artioli, Chairman of Associazione Nazionale Comuni
Italiani (ANCI) said that in 2007, the export of the shoes made by China and
Vietnam to Italy declined by 15.4 percent, while, at the same time, the export
of the shoes made by Macao and Cambodia increased by 72.8 and 90.7 percent
respectively.
The request made by Italy was essentially on grounds that most of the shoes
from Macao and Cabodia are actually made in China and Vietnam.
The Market is Promosing Concerning Female Fascination With Stylish Footwear
Shoes are an inexhaustible
source of pleasure for most women.
Shoes Every Women Needs
Flats:
Daytime, comfortable shoes. Fashion notwithstanding, what you need rather than want is a trusty classic shoe - loafer, ballet pump and lace-up brogue all suffice.
Heels:
A low-heeled shoe or boot is good for daytime and a higher heel is awardrobe essential. I'd always pick astiletto heel as the most stylish, until you reach an age when it looks tarty or your feet simply won't oblige.
Trainers:
Unfortunately for most women these are wardrobe staples, but opt for simple ones.
Sandals:
Go glamorous if you can justify it, but a few pairs of flip flops for the summer will suffice.
Boots:
Ankle boots are the winter equivalent of flat shoes. Knee-high versions are indispensable in winter beneath skirts and over jeans.
Boots Series Are a Big Cake
Women need several boots to suit different occasions and clothing. Most of them
feel wearing boots could enhance their beauty, and add scores to their temprement. Whether they have a great looking legs or not, they love to wear it, kind of like an
addiction. Even in summer, there are still cooler boots to choose from, making
women looking sexy and cool.
Boots are practical, warm and weatherproof but are less elegant than shoes and
hard to look stylish in. Boots only look as good as the legs that wear them.
This is true of boots worn with skirts or boots worn over skinny jeans -
please, no, if you have piggy calves and bulging thighs. Boots with jeans are
good. Cowboy boots with jeans can look great - sexy and chic without trying too
hard - but only if you get the right jeans and boots. Slightly battered and
faded on both counts. Boots are also an office-girl's winter staple, but not with
skirt suits.
Four Manufacturer Bases of Footwear Industry in China
Guangdong Province
Many factories Close-downs is the must paid price for the industry
transformation
Jingjiang City in Fujian Provice
Who will laugh at last? The "red sea" competition condition for the
sports shoe in Olympic 2008 is getting more and more fierce.
Jiangsu Province
Brand cultivating and promotion is the core
China Shoetec - an UFI Approved Trade Show
Dongguan China Shoes.China Shoetec is an UFI approved event and the only shoes
fair in Dongguan of PR China. It is the best one-stop sourcing platform in Asia for middle-to-high end footwear, materials & machineries. Dongguan, being the production hub of middle-to-high end shoes in PR China, provided an ideal platform for shoes
exhibition and it's convenience to plan for factory visits after show. To
facilitate buyers' visit, Dongguan China Shoes will be held in the same period
of Canton Fair, and free shuttle bus will be provided to ease the traveling.
Being the only UFI approved footwear event in Dongguan, Dongguan China Shoes
has been renowned as the most important sourcing platform for middle-to-high
end footwear, shining with the world's largest footwear exhibition, GDS in Germany. The 7th edition of Dongguan China Shoes?China Shoetec, which will be held on April 16 - 18, is expected for a greater scale: More than 600 exhibitors are going to
participate, expected to attract 25,000 visitors, among which 7,000 are
international buyers, exhibiting area will reach 25,000sqm.
New Opportunity Especially for Sports Shoes Market: Beijing 2008 Olympic
Games
With the approaching of Beijing 2008 Olympic Games, more and more Chinese
customers attend in various of sports, athletic sports gradually become one of
the parts which can't lack of in common people's life, Sports Shoes market will be more and more larger. Besides
townsman's professional demand to sport shoes is advancing.
The influence of Beijing 2008 Olympic Games to science and technology content
of sports shoes product. Nowadays the current of product with the same quality
is more and more serious, who can keep ahead of technology and make out
larruping and suitable product for customers, who will be favorite. Besides,
sport shoes manufactures need improve professional capability, at the same time
enclose with athletic sports requirement, via reduce cost to supply bargain gym
shoes product for person.
Compared with burgeoning markets such as Vietnam and India, experts said China still has advantages in terms of cheap power and water supply, excellent
infrastructure and an integrated industry.
About the Author:
In Olympic year 2008, Sports Shoes market will facing great opportunities. Soucing products anywhere, anytime in www.Made-in-China.com.
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