Source: www.textilefabric.com


Ironing is NOT a hot topic with consumers today. Ourtime-starved society wants minimal care clothing. Advancements inwrinkle-resistant fabric finishes have cooled the need for ironing. In justfive years, wrinkle-resistant finishes have become a standard for mostproducers of casual mens pants.


Wrinkle-resistant, wrinkle free, durable press and permanentpress are textile finishing terms that are used interchangeably. These termsall apply to various types of finishing agents that have been added to fabricsto prevent or decrease the amount of wrinkles. Todays movement towrinkle-resistant casual wear is not just a recycling of the dry, brittledurable press in wash and wear finishes of yesterday. The latestwrinkle-resistant fabrics are newly engineered products that were born ofadvanced technology.

These wrinkle-resistant finishes became popular in the early90s when they were added to mens all-cotton trousers. According to JayMeltzer, an apparel analyst, the finishes have given the bottoms industry anew lease on life. Companies such as Hagger and Farah were leaders in addingthe wrinkle resistant pants to their lines. Hagger launched a line calledWrinkleFree all-cotton pants in 1992. The line was a success and byDecember of 1993 Haggar had 76 percent of the market in that category. Farahsversion of the wrinkle-resistant pants is their Savan line. Duck Head and LeviStrauss Dockers have also added the finishes to their lines.


Several problems have been associated with wrinkle-resistantfinishes, such as attracting grease and oil stains, fabric degradation andenvironmental concerns. Most of the problems have been minimized but companiesare constantly finding ways to improve the properties. The biggest improvementshave been in improving the aesthetics.


Wrinkle-resistant garments have now become necessities inwardrobes. The finish that revitalized the bottoms industry has now made itsmark in other sections of the menswear industry, such as woven and knitteddress and sports shirts, jeans and suits. Wrinkle-resistant clothing has alsobeen added to childrens apparel and many areas of the womenswear market. Thesuccess of the finishes on garments will lead to further growth in othermarkets.


With the increasing popularity of causal wear in the workplace the wrinkle-resistant industry has sky rocketed. You will seewrinkle-resistant garments in the lines of Tommy Hilfiger, L.L.Bean, EddieBauer, Geoffery Beene, Timberland and many more. Not only are wrinkle-resistantgarments found at finer department stores and in mail-order catalogs, you willalso see garments displaying some type of wrinkle-resistant label at storessuch as Wal-Mart and Kmart. The home furnishings industry has caught on to thewrinkle free idea by adding the finishes to sheets.


Are these wrinkle-resistant garmentsmore expensive than those that do not contain the finish? Yes, but they are,for the most part, still reasonably priced. Will all of the brands carrying thewrinkle-resistant items perform the same? Not necessarily... there are nostringent guidelines for manufacturers; therefore, it is recommended that youpurchase a well-known brand that you trust.



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