Handloom Mark
The Office of the Development Commissioner for Handlooms, Government of India has been implementing a number of developmental schemes and programmes to protect the interest and welfare of the weavers. It is proposed to introduce the "Handloom Mark" which will provide a collective identity to the handloom products and can be used not only for popularizing the hand woven products but can also serve as a guarantee for the buyer that the product being purchased is genuinely hand woven. Besides, this would provide a distinctive name in identifying the product or the manufacturer. The Handloom Mark would, therefore, be a hallmark of powerful creative work that defines the product with clarity, distinguishing it from competition and connecting it with customers.
The creation of handloom mark was entrusted to the National Institute of Design, Ahmedabad. The form of the logo has been derived from the interlocking of the warp and the weft. These threads stand for the collaborative institutes giving their inputs and the weavers giving their skills. The interaction between them is leading to a close network. The warp and weft have been molded to form a three dimensional cube.
The mark is in two forms. One for Domestic use: the word Handloom is written beneath the logo and the other for International marketing: same logo with the word Hand woven in India written beneath it.
Logo of handloom Mark
Objective and Scope of Handloom Mark
Objective
Scope
Standard of certification for Handloom Mark
For Domestic Market Eligibility Criteria
1. For Individual Weaver:
2. For Master Weaver
3. For Co-operative Society Weaver
4. For Apex Handloom Society, Handloom Development Corporation
5. For Manufacturers and Retailer of made-ups & Garments
Following fields are mandatory for Manufacturers and Retailer of made-ups & Garments. Based on last year production/sale statement duly signed by a Chartered Accountant. Based on the source of supplies and quantities of hand woven fabrics. Produce the average consumption per garment / made-up articles
Following fields are mandatory for Manufacturers and Retailer of made-ups & Garments.
For Export Market Eligible Criteria
1. For Manufacture Exporter & Merchant Exporter
Without following information Manufacture Exporter & Merchant Exporter can not get Handloom Mark.
2. For Merchant Exporter
Following fields are mandatory for merchant exporter.
Conclusion:
Handloom Mark Scheme allows duty credit facility @ 2.50% of the FOB value of exports to 50% of the export turnover of notified products such as value added fish & leather products, stationary items, fireworks, sports goods, Handloom products bearing Handloom Mark and Handicraft items. This way, it is helpful to handloom exporters. Moreover, it will increase authenticity and justification of prices of handloom products.
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