MAGIC is the preeminent Marketplace hosting trade events for global buyers and sellers of mens, womens and childrens apparel, footwear, accessories and sourcing resources. As a predominant market in the international fashion industry, MAGIC is at the intersection of where new trends surface and develop into what will be seen on the consumer.


The 'MAGIC' Journey:


In the long and storied history of MAGIC, the organization has achieved many successful milestones. The 'MAGIC' Marketplace features an eminent sourcing showcase representing the entire supply chain under a single roof. Sourcing includes hundreds of exhibitors from countries across the globe comprising a full suite of contract manufacturers, fabric, trim and service providers.


The sourcing trade event of MAGIC provides comprehensive platform for businesses offering apparel manufacturers, fabric and trims suppliers, service providers, and print design studios a definitive stage to expand into the market. The past shows conducted were successful in generation productive relations giving branded apparel companies a jump on sourcing among hundreds of exhibitors. Thousands of sourcing-specific buyers attend the event each season.


The Event & Venue:


Adding a new feather on its cap, 'Sourcing at MAGIC' event will take place from August 30th till September 2, 2009 in North America as an incredible showcase of design and resources. The event will be held at the Las Vegas Convention Center at the Hilton, North America, from August 30th till September 2nd, 2009.


To make the event a grand success, 'cream of the crop' attendee relations staffs are engaged. They make thousands of phone calls every year inviting the most qualified attendees to the show. Each attendee registration is reviewed carefully and credentials are confirmed appropriately by the attendee staff so as to ensure, that the exhibitors are meeting only with qualified buyers with proper authority. A team of dedicated sourcing consultants research the needs of the attendees, and facilitate meetings with the exhibitors who match with their criteria. Marketing efforts of MAGIC include direct mail, print advertising, email, and public media.


Individuality of MAGIC:


An ultimate business platform offering one-stop shop for the entire apparel supply chain, MAGIC offers unparalleled opportunities to build business. MAGIC Marketplace offers tools and resources, seminars that offer up to the minute information that enable apparel industry professionals to stay on top of the complex issues facing the business today. The seminars and workshops cover a wide range of topics like international trade law, trend issues, corporate social responsibility, compliance and many more. The shows goal is to connect and inspire the fashion community, fuse diverse trends, while offering unbeatable service to its customers.


Momentum of the Exhibitors:


The event is designed to be one of most comprehensive showcase of fabric manufacturers, trims, and service providers of North America. It enables contact with the key decision makers from the apparel, and fashion industry, and helps to reinforce the companys position as a credible resource. More than 500 exhibitors from over 40 countries are expected for the show. Mexico, Canada, Japan, Puerto Rico, UK, Australia, Italy, France, Germany, and Argentina are the top 10 countries at MAGIC.

Buyers Presence in the Event:

Thousands of sourcing-specific buyers attend the event each season. Attendees include sourcing and production managers, designers, importers, distributors, wholesalers, fabric and trims buyers, branded apparel companies, and private label retailers etc. Avon, Bon Ton stores, American Eagle Outfitters, DKNY Jeans, Nordstrom, French Connection Womens, Famous Stars and Straps, Ann taylor, and Boom Boom Jeans are a few of the worlds most prominent labels attending Souring at MAGIC.

Importance of participation at the event:

Attendees of the event gain creative inspirations for the seasons regarding color and trend directions for womens, and mens wear and other accessories. The event offers the ultimate resource for full value costing. Sourcing at MAGIC is specially designed to deliver lucrative results to its exhibitors. It enables the participants to meet other sourcing professionals and gain information and partnership opportunities to improve productivity, and profitability.

MAGIC Marketplace celebrates over 75 years of leading, growing and continually inspiring the business of fashion. MAGIC is constantly evolving, and staying ahead of trends in the global market place by providing information, and resources to meet the demands of the apparel supply chain.