Leave a customer disappointed in the retail store he will share with 50 people. Leave the customer disappointed in e-tail world he will tell 50,000 people.


This is the impact of positive are negative campaigning in the E retailing.


E Retailing was first developed in the European countries. E-retailing has both passive and interactive retail system while all e-tailing is generally limited to passive, air ticketing and other entertainment booking is designed in interactive system. The common features for both are debit and credit cards usage.


Success of online retailing purely depends on:


  1. Fully loaded custom website
  2. Step by step action plan
  3. Low cost and no cost advertisement methods.
  4. Automated prospect and customer follow-up system
  5. No experience necessary
  6. Live weekly coaching


Factors to consider in Internet Retailing:


  1. Goodwill of retailer
  2. Merchandise characteristics
  3. Website effectiveness
  4. Ease to access the website
  5. Consumer access towards Internet buying

Items sold through Internet Retailing:


  1. Computer parts and accessories
  2. Computer software and hard wares
  3. Gift items including electronic toys
  4. Books and magazines
  5. Travel products
  6. Branded appliances


Present and future Internet retailing areas:


  1. Real estate retailing
  2. Petro retailing
  3. Catering retailing
  4. Pharma retailing

Information technology in Retailing:


Providing value for customers has become a challenge for retailers. Access to large amount of information shrunk the world into a global village and the market to a local market. Customers want value, price, ambience, appearance, relaxation, information, entertainment, selection, convenience, service and many more under one roof.

E tools, mathematical models and use of technology enhance shopping experience, convenience, better service, speed and value to customers.


Types of Technologies used in Retailing:


  1. In store and online technology


These technologies are used for information, display, identification, Checkouts, point of sale

( POS), signage, and hand-held shopping assistance and body scanning especially for physical store.

In store Technology is used as Kiosks, virtual display cases, RFID ( radio frequency identification tags) Electronic point of sale ( POS) , hand held assistance devises, body scanning systems, self scanning and self check-out systems.