Abstract:


Maternity clothing has a niche market in today's fashion erabecause of increase number of women worker with the attitude of being welldressed during pregnancy also as at any other time in their life. Maternityclothes have very significant role during lactation period also because breastfeeding in regular clothes become awkward and embarrassing. Thus, there is agreat need to design clothing for pregnant and lactating women. All lactatingwomen gave their preference towards vertical and horizontal opening with zipperat bust level, hidden flaps up to bust level detachable with Velcro and snapfasteners. Developed functional maternity kameezes were found highlysuitable among lactating women in terms of suitability of structural features,functional aspects, selection of materials and colour combinations used.


Key words: - Functional Maternity Clothing, Breast Feeding

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MeenuSrivastavais an associate professor, Dept of Textile and Apparel Designing, College ofHome Science, MPUAT,Udaipur and Khushboo Khatri is a research scholar .