In 2008, the world'sfinancial and economic situation of surging. With the U.S. sub-prime crisisintensified, and gradually escalated into a financial crisis sweeping theglobe, serious impact on the real economy, the United States, the Euro zone and Japaneseeconomies have all been in recession, emerging economies, growth has slowedsharply, the world economy .


For many years the mostserious challenge facing. By the financial crisis, the RMB appreciation, risinglabor costs, raw material prices combined effect of other factors, the textileindustry has also forced into the "small profit" era, export-orientedenterprises facing unprecedented pressure.


In the August 6, 2009 atthe national textile industry cluster workshop, vice president of China TextileIndustry Association, China Home Textile Association Yang Donghui mentioned inthe report: in 2009 from January to June, exports of textile industry, 91.56100 million U.S. dollars, down 11.76%; increase over the same period fell bynearly 30 percentage points.


Figures show that, since2008 the global financial crisis on the market impact and exports in 2009further depressed international market demand. In such a situation, a largenumber of textile enterprises, especially the heavy dependence on export ordersof textile enterprises are facing severe challenges, have begun to explore anew way out.


The domestic market isalso not easy. China General Chamber of Commerce Deputy Secretary-General WangYao said, to the main product category home textiles - bedding, for example,China's January-April of 2009, the accumulated growth rate of beddingconsumption is only 0.02%, growth is slowing down, particularly in In early2009 during the Spring Festival, bedding sales have fallen sharply, the firstnegative growth.


Good policy toactivate the largest market .


In response to thefinancial crisis, the Chinese government first attack, in November 2008 issueda ten measures as well as 4 trillion yuan for two years of the program tostimulate the economy and gradually pull the scale of China's biggest-ever investment inbuilding the regiment. 4 trillion yuan for the program to stimulate the economygreatly stimulated the textile industry.


Phenomena indicate thatdomestic demand had risen steadily, growth in domestic sales continued tocontribute to recovery. Textile industry in the coldest winter has left us.After winter, warm spring comes.


1-5 months in 2009retail sales of China's domestic textile and apparel increased by 14.55% inMarch year on year growth, after picking up too. May-pin, textiles, domesticretail sales growthrose to 13.56%. From the beginning of March retail sales growth shows thedomestic market gradually picked up gradually warmer. Domestic-based textileenterprise market in addition to several bruises effect late last year, thisyear the situation remains more optimistic. As of May, textile industry, theproportion of domestic output has been accounted for 82.15%.


According to Customsstatistics, in 2009 joined the company from January to November the brandtextile product exports 18.85 billion U.S. dollars, an increase of -8.67%;imports 946 million U.S. dollars, an increase of -9.84%. Although an increaseoccurred negative, but the data is clear, all enterprises and textile exportssince August, after showing signs of warming. Among them, the United States, the European Union respectively, compared with January-August exports fellby 4 percentage points and 3 percentage points.


In 2009 in a variety ofpositive factors, boost, China's textile enterprises is extremely eye-catchingperformance, a number of textile industrial cluster sales rose by 15%. In 2009,was known as the textile industry market, the Carolina textile, Fu Annatextile, Meng Jie Meng Yuan textile brand listing to raise funds to expand themarket. In 2009, Home Textiles Show in Frankfurt, the participatingrepresentatives of the Chinese textile enterprises up to hundred. Domestic andinternational textile industry, good performance, to allow the trades to thetextile market as a whole in 2010 were generally good. Hardware Requirements


 

Public Brand Activation


A survey shows that Japan and the U.S. domestic textile production and consumption of domestic textile industry's total up to 1 / 3, while the ratio in China about 23%, which directly reflects the Chinese textile market potential for development. Another survey showed that home-improvement spending in China up to 3,000 billion, this figure is still increasing share of 30% per year, of which 25% of the home-improvement spending is used for home textile consumption. The words "marriage boom", "baby boomers" and other social hot spot phenomenon in post-crisis focus appear, wedding textiles, home textiles space for infants and young have yet to be heavy volume.


At the same time, the Chinese government 4 trillion yuan economic stimulus plan to attract overseas buyers in the Chinese market's attention. The plan in most of the funds will be used to protect the nature of the comfortable housing project will generate market demand for China's textile traction effect, especially in rural areas such as emerging market demand will increase significantly. At present, accounting for 70% of the total population of the rural population for the consumption of home textiles account for only 20% of the total consumption of the rural population for the increasing market demand will push China's home textile market, long-term development. In addition, the prosperity of the tourism industry will also be promoting the textile industry. Rapid growth in the number of national hotel will be directly contributing to sales growth in textile products.


The bell has been sounded in 2010, the major textile brands have already begun to recruit talents, research and development trend of products, plan marketing strategies, will surely be an expansion in 2010, the decisive year


Originally published in New Cloth Market: April 2010