Focus to apparel industry, fusion of ethnic and modern designs which is moving towards the organized retailing contributing to the increased GDP in India.


The unique business concepts had been complementing to the success of every enterprise which is using the unused human talent power and ethnicity which was buried due to the western outcome from the past years. The concept of ethnicity and organized retailing is flourishing and providing the growth aspects to the local vendors and the manufacturers, merchants and the traders to earn a better living. Various government and the non government initiatives had propelled these marketers to develop themselves in the most acceptable way. Selling the handmade products like the home dcor, textiles, folk art, clothing, jewelery, toys, musical instruments designed by the artisans all over the world are posing a great competition and these products have a high demand in the international and the national markets.


Keywords: Designs, Art Work, Style, Organized Retailing, Handmade Products, Recession.



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The Author is associated with NPD and Retailing Department, Asmara Apparels India Private Limited