Many businesses have enjoyed reputation, just by being
in business. So is it necessary to adhere to any moral values?
A business, in order to be
successful in the long run should not only focus on its products or service,
but also on how it interacts with the world at large, its employees, and its
one-on-one dealing with every single customer. Corporate responsibility is not
an add-on from outside, but should be built with the company itself. Sometimes
business have acquired a bad reputation due to its lack of social behavior.
Need for Business Ethics:
A business, even if it is a multi-million seller needs to follow proper morals to sustain a positive image in the long run. In today's competitive world, companies that adhere to these principles are few and far behind. There needs to be specific guidelines for adopting these aspects throughout the facility, ensuring continuous adherence. The Worldwide Responsible Accredited Production (WRAP) has formulated a management systems approach towards compliance to ensure the required practices, along with an internal audit system.
The Worldwide Responsible
Accredited Production (WRAP) is an independent and international NGO, committed
to certifying the companies engaged in lawful and ethical operations. This is
the worlds largest facility certification program for apparel, footwear and
sewn products. Facilities receive a certification of six months to one year
based on compliance with the 12 WRAP Principles. The company enjoys immense
support from the International Apparel Federation, and more than 20 additional
trade and industry associations; worldwide.
E-business: a helping hand in
promoting business values:
Globally; there are many buyers who are interested in dealing with companies that are environmentally conscious. With today's business becoming more and more tech savvy, internet plays a vital role in creating and spreading this message. Companies that are involved in creating e-business platforms can take an active role in including WRAP certification in their supplier profiles. &sec=article&uinfo=<%=server.URLEncode(2689)%>" target="_blank">Fibre2Fashion recently announced partnership with WRAP in promoting social and environmental compliance in the apparel industry.
"This is because a socially
compliant facility will have higher worker satisfaction, which in turn will
result in higher worker productivity. Also, it lowers worker turnover, which in
turn lowers all the related costs involved with having to constantly hire new
employees (finding them, training them, the opportunity cost lost in getting a
new hire to the same level of efficiency the previous worker was at prior to
"India is an incredibly large and diverse country and it is therefore impossible, not to mention unfair, to paint all Indian clothing companies with the same brush when it comes to their social compliance levels. There are many excellent factories in India, just as there are many factories that need to improve. The important thing is that the general awareness about the importance and impact of social compliance issues is high, and factories are implementing measures necessary to reap the benefits of good management systems, to enable them to seek certification and get the competitive edge that brings."
"So in all these ways, WRAP
training and subsequent certification can greatly help companies from the
apparel export sector by improving their ability to compete in the global
WRAP augments in creating a public awareness of the importance of doing business ethically. It helps the organizations to strengthen their culture, initiate high standards of business behavior, embedding relevant ethics and corporate accountability policies.