Source: Textile Review

It is defined as a group logically related tasks that use the firm's resources to provide customer-oriented results in support of the organizations objectives.


Considering customers rising demands sophistication required and for the changing needs, this will enable organization to face the competition locally as well as globally. Change is necessary considering the technological advancement and customer's preferences.

BPR is the main way in which organizations became more efficient and modernize. Business process re-engineering transforms in organizations in ways that directly affect the performance (Peter Carter). Keeping in view, the three driving forces namely customer, competition, and change.

BPR produces radical improvements in performance

Customers are very diverse, segmented, since competition has intensified to meet the needs and expectations of customers, change has become pervasive, persistent, faster and a prerequisite. Those companies who thrive on mass production alone may not survive for long when customers demands keep changing, demands requires flexibility and quick response.

According to Hammer and Champy, BPR is the fundamental rethinking and radical redesign of business process to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service and speed.

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About the Author

The author is whole time Director, Kanco Enterprises Limited, Ahmedabad

Originally published in: Textile Review, August-2010