The level of artistry and intricacy achieved byIndian handloom fabrics is supreme and beyond the reach of modern machinery,preserving its heritage and culture. Undoubtedly cotton was the first fabricwhich has been used splendidly by Indian artisans. Silk and woollen follow. Inthe world of handlooms there are muslins of Chanderi, silk brocades ofVaranasi, the ikats from Andhra and Orissa, the tie and dye from Rajasthan andGujarat, the phulkari and khes of Punjab, jacquards from Uttar Pradesh, the phenek,tongam and bottle designs from Assam and Manipur, so on and so forth. And intoday's date Indian handlooms are going global in a big way and have foundsupport from the designer community too. Ritu Kumar who has created a distinctstyle of designing, always gives ample focus on the ancient traditions ofIndian craftsmanship in contemporary terms. Her boutiques usually presents youwith a comprehensive platform surrounding the top quality of Indian design thatincludes specially produced range of high fashion garments and accessoriesusing silk, leather and cotton. She believes that Handlooms not only representan industry but the cultural heritage of India and it's our responsibility topromote handloom as much as possible.


Other fashion biggies like Raghavendra Rathore,Narendra Kumar Ahmed and Anamika Khanna translated various elements picked upfrom the Rajasthan (known for Hand block prints, tie and dye, Bandhej) ontotheir designs and colour palettes. Not only designers, politicians too aredoing their best to promote Indian textiles. For those who know Jaya Jaitlyonly as a politician- she is the founder President of a Crafts associationDastkari Haat Samiti and was instrumental in setting up the widely popularDilli Haat. The lady recently opened one more store of 'DHS' with Poonam Bahlof 'Muave and Pink' at Khan Market. It's not a shop with shelves bearingbranded products. The dcor is so that it creates a feeling of crafts. We wantpeople to come and browse here. They can pick up things one usually misses inthe jumble of Dilli Haat such as these wire cycles, found on Delhi streets thatusually go unnoticed. Moreover, through this store I want to show how beautifulIndian craftsmanship is" says Jaya.

Maneka Gandhi who was present at the launch said"I always believe in Indian skills and craftsmanship, they are our cultureand we should be proud of them. One can see me always wearing either cotton orkhadi. For me the Indian Handloom industry's journey is a unique effort tocombine art, craft and handmade textiles with multiple forms of creativeexpressions". Dastkari Haat offers hand made products by craftsmen across India, allowing more discerning customers to pick up little wire cycles, carved woodenboxes, textile paperweights and folders made out of recycled maps and even fish wallhangings made out of organic cloth. You will also get to see the variety ofstoles, bags, cushion covers, vividly coloured grass and palm-leaf baskets,madhubani art on tin trucks, fresh jams and organic cosmetics from women'sincome groups in Uttranchal.

 

The handicraft stalls are allotted on a rotationalbasis to craftsmen from all corners of the vast and varied land of India, usually for fifteen days thus ensuring that different handicrafts are availableto visitors at each visit, and also enabling them to buy authentic wares atprices that have not been inflated by high maintenance costs. The Delhi Haat isindeed a window to the world of rich cultural vivacity present in India. So if designers and politicians are doing their best to promote Indian craftsmanshipand handloom sector then why should we be left behind? May be it's time to moveon from haute couture and prt a porter to rich Indian heritage and textiles.


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