Abstract:

TheStudy was carried out at Udaipur city of Rajasthan with the objective to findout the current market trend of kurta and develop designer kurtas using variousfabric with appropriate embellishment for college going girls. An interviewschedule was used to collect data about current market trend of kurtas. Basedon the result of the preliminary survey, the researcher developed 10 handmadesketches of designer kurta pattern and rated by five point scale havingdifferent parameters. The sleeted designs were evaluated by a sample ofrandomly selected ten college going girls and ten boutique owners. Designerkurtas were found highly acceptable among college going girls and boutique ownersin terms of fabric selection, combination of different colors and embellishmentused.


Keywords: Designer kurta, embellishments,acceptability.


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The Authors areassociated with Department of Textiles & Apparel Designing, College of Home. Science, MPUAT, Udaipur.