ClothingRetail Sector in Romania
Currentsituation of the clothing retail sector in Romania
Accordingto a study performed by AT Kearney in 2009, Romania was an attractive marketfor investments in the garments retail sector. Taking into account criteriasuch as the market size, the development prospects and the population'swillingness to spend, Romania ranked second among the most attractive emergingeconomies in terms of investments in the clothing retail, with 30 states includedin the study.
Amongthe factors attracting investors to the Romanian clothing retail sector are:
- some half of the population lives in towns and cities
- the young population are open to spend money on international brands
- the area covered by shopping centres has doubled over the last few years
Originally Published in Mew Cloth Market, Feb-2010.
The author is Director,FRD Center Market Entry Services Romania, Bucharest, Romania.