Mr. Earlam starts the presentation by quoting the renowned writer Peter F. Drucker, "Trying to predict the future is like trying to drive down a country road, at night, with no lights, while looking out the back window."

He then commented about the Cotton Overview; which he says is moving "From over-production to over-consumption." The study about the production were made clear with the help of different graphs which shows 40 years of upward trend. He also shared the consumption pattern of global cotton fibre. He concluded the presentation by saying that a new vehicle for price discovery is required.

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This presentation was presented at Dubai 2011: Open to the world held on March 15th & 16th 2011 at Dubai; organized by International Cotton Association

The author Mr. Nick Earlam is Executive Chairman of Plexus Group of Companies