Abstract


Clothing offers a vast array of goods which are different in kind and quality. As wide ranges of garments are available in the market and hundreds of new products are added everyday, a consumer is totally confused in making the right selection for the end use. Even literate consumers are facing similar problem. They also face problems in care of apparel and ability to understand the care labels and symbols. Selected consumers were educated to bring awareness of selection, factors to be considered in selection, care labels and care symbols. Better results were obtained through the programme. Consumer awareness was created and it was felt very useful by them.


Key words: Consumer, Readymade garments, Labels, Selection, Symbols.


Introduction


Consumers are individuals who purchase for the purpose of individual or household consumption. Consumer buys a product looking for certain specific qualities from that product. He must get what he desires, for which he pays. A supplier has to provide the product to the satisfaction of the consumer. The consumer may not be aware of the quality he is supposed to get. Consumers are the largest group; vital segments in a country but being not well organized have to suffer due to lack of awareness and also of delay in the disposal of their complaints by the consumer courts. It is therefore necessary that awareness be generated among the consumers.


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About the authors


Dr.N.Vasugi Raaja is Professor, Department of Textiles and Clothing, Avinashilingam University, Coimbatore, Tamil Nadu & Dr.Kanikicherla Rani, is Senior lecturer, Dept. of Home Science, St. Theresas Autonomous College, Eluru, Andhra Pradesh