Source: Textile Review
Merchandiser is the interface between Buyer & Exporter. He is the responsible from order analysis to shipment. So Merchandising is the very valuable department in the Apparel Industry. This Article explains the main responsibilities of merchandisers.
Merchandising is the department which mediates marketing and production departments. Some times, merchandising department will have to do costing and pricing also. In any case, the merchandiser is the person whose responsibility is to execute the orders perfectly as per the costing and pricing. So it is a very valuable department.
Following are the main responsibilities of merchandisers.
Internal & External Communication
Earlier, we had seen the importance of communication with buyers. By the same way, internal communication is also very much valuable. As the other departments will follow the instructions given by the merchandising department, they have very high value. Other departments don't know the buyer's instructions; they know only the merchandising department's instructions. So it is the sole responsibility of merchandising department to instruct other departments the specifications and instructions of buyer's orders clearly.
Originally published in Textile Review, July-2011
The authors of this article are associated with Dept. of Fashion Technology, Angel College of Engineering & Technology, Tirupur.