Fabric displays are largely considered as one ofthe trendiest display styles in the trade show circuit. The latest advances infabrics and printing technology allow for a lot of creativity in design,resulting in stunning displays that will be envy of your competitors. Yourmarketing campaign at any trade fair will get off to a great start with theseinnovative displays. There are many reasons why a fabric display is unbeatablewhen it comes to conveying your company's marketing message. Here are some reasonswhy you should consider fabric exhibits for your next trade show.
Until recently the poor reproduction of graphics onfabrics meant that this medium was unable to rival other materials such asphoto panels. The latest advances in technology have now changed the equationand fabric displays offer superior quality and a lightweight alternative.Graphics on fabrics now present a vivid, smooth but slightly translucentquality that is very appealing compared to other alternatives.
Fabric displays are a stylish, modern option thatcan be integrated into a trade show booth either as a small "accent"item such as a banner or as the prime piece such as a huge backdrop.
The fabrics themselves are very unique in that theycan take on versatile shapes by being stretched, layered or even twisted. Thismeans that you can even mould the fabrics around a frame of any size to obtaina three-dimensional shape of your choice.
The latest fabrics used are extremely lightweight -in fact they weigh in at only 40% of a photo panel of comparable size. Thefinished quality fabric is seamless, so there are no ugly lines and jointsmarring the overall look. These fabrics are just ideal for displaying bothlarge graphics on huge backdrops as well as smaller overhead banner signs.
The fabric panel is typically attached to thesupporting frame with snap, Velcro or magnetic fasteners and can be used intandem with the modular truss frames that are popularly used at trade fairs toset up displays. The fabric will conveniently collapse along with the stand andwill stretch out when the frame is set up.
The supporting modular frames are collapsible andgenerally made from extruded aluminum, making them very lightweight. Add tothis the lightness of the fabric and the result is a very compact and portablealternative. The fabric display material can be packed either in nylon carrybags or cases with hard shells in case you have to ship the displaysextensively for various trade shows around the country. Sometimes the unpackedcases can be used as a counter or table at your trade fair booth. Storage,unpacking and installation are all quick and simple tasks that don't requireany tools.
Fabric displays offer the 'wow factor', making themexcellent display solutions at trade shows. Their practicality adds to theequation - it is not a surprise then that fabric exhibits are being popularlyused at trade shows.