Red color has more connotations across various cultures, a color that has ruled both sinners and saints. How much influence does this hue have over the fashion industry, and what are its upcoming trends?


Archeological remains that had been unearthed from China; dating back to 15,000 years prove that red color was predominantly used in that period. A color representing luck, passion, happiness, and even danger, red has had, is having, and will have utmost influence, especially in fashion world. Be it fashion apparels or other fashion accessories, alluring shades of red run deep, charming people into the mix.


Associated with an aristocratic excess, red is the fashion code for all seasons. Red makes a strong visual impact in the collections of designers, and fashionistas. Powerful and exciting, it can make a statement without doing anything. The hue complements almost all skin tones. Wearing red makes a bold statement that the wearer is in charge, and is full of excitement.


Red rules fashion:


Red is a showstopper color. Various hues of crimson have utmost influence in the fashion world. Models dressed in crimson from head to toe fire up the runways. Going head-on strong, red is making its way into the runways of Tommy Hilfiger, Marc, Gucci, Balenciaga and many more brands. A model with a white lehenga with red and golden border, and matching red accessories can own the ramp. On the way to the season's boldest trend, hues of vermillion, scarlet, cherry, and crimson can pack a wallop of modernity to one's style statement.






 

It goes well with rich fabrics such as lace, silk, velvet, and chiffon. Accessories should be minimized while wearing red apparels. Apparels with a plunging 'V' neck, molded to the body flaring into dozens of panels would make an arresting appearance. Opulent skirts of luxurious red wrapped with sheer net makes an alluring ensemble. One can look elegant with red; even without the dramatic appearance of a runway model.


Red is the right color to blend with neutral shades like black and gray. Even if not for clothing; the hue would make a good choice for fashion accessories like purses, shoes, and scarves. A conservative suit worn for a business meeting can be made lively with a pair of red pump shoes. Red is a much powerful accent color, and much care should be taken while taking it on apparels or accessories. Too much of red can also be overpowering.


Brand building:


Colors are crucial for developing a distinct brand identity. They make a powerful promotional tool. Approximately 60-90% of the initial assessment of the customers is based on color. They make the viewer to stay or leave immediately. The color red evokes positive associations forming an initial opinion of the brand. Blue and red make the most powerful corporate colors. Used in logos, red grabs the viewer's attention. It makes the logos eye-catching and calls the customer to action.


Red is a powerful color, and can stand all by itself. The color creates an instant style with zero effort.


References:


1)     elle.com

2)     focusonstyle.com

3)     colourlovers.com


Image Courtesy:


1)     Goforjewel.com

2)     Theclotheswhisperer.co.uk

3)      Cdn.sheknows.com