is not hard to spot a pair of denim in India. You may come across denim jeans
or jacket pretty easily in the country! Urban areas accepted it as a part of
their daily life pretty long time back. Rural areas are slowly but steadily
accepting this trend. It is popular with the female population and kids, and
not just men!
was invented some centuries back in France. It was originally designed for
Italian sailors from the French city of Nimes. As the material was strong and
sturdy, it also began to be used by miners and others who were required to
survive rough conditions.
entered the normal, day to day living in urban areas of western countries
gradually. India remained connected to Denim in some way or the other, all
throughout! But actual denim entered the Indian market only during the early
was first introduced by Arvind Mills in India (1986). The company exported this
indigo dyed material to many jeans manufacturers all over the world from very
early times. Its success in other countries inspired Arvind Mills to deal in
this product inside the country, as well.
period from 1990 to 2000 was the growing period for denim in India. It attained
immense popularity during this time in the country. It was getting quickly
popular in the urban areas of India amongst the wealthy masses.
than Arvind Denim, Mafatlal Denim, and KG Denim (Indian brands), many
international brands also made its way into the country during this period.
Flying Machine, Levi Strauss, Lee, Wrangler, Pepe Jeans London, and others gave
a tough competition to Indian brands.
played various roles in India, and was not a mere clothing material. It was
worn by both men and women; it was a considered to be a symbol of gender
equality. It has played a small but notable role in the eradication of sexist
peculiar feature about the growth of denim in India is that it became popular
from the high stratum of society and reached to the bottom stratum. This is
different as compared to the pattern of growth of denim in the western
it is easy to spot various types of denim in India. It can be availed in
various fits and finishes. Denim of various sizes can be easily purchased from
a retail store. Unlike the usual indigo, it can also be obtained in dark blue,
black, green, red, and even pink shades in India!
manufactures almost 500 million meters of denim every year. It sells a limited
portion of the product inside the country. The rest is exported. It brings a
considerable amount of revenue to the country.
current scenario for denim in India is different as compared to what it was
almost three decades back. It got popular in a short span of time. This is not
only true for the men folk, but for women and children, as well. Its demand and
production is expected to increase in the near future.
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