Market for the much neglected segment; the resort wear is now becoming
a favorite for designers, retailers, and customers.
wear is a clothing style worn round the year and for all seasons. However, it
is specially used as beach wear or cruise wear. Today, resort wears have become
one of the biggest selling point for retailers and designers. A garment that
was once considered as a leisure wear, has emerged as a fashionable; and ready
to wear market in a big scale.
walking shorts, to kaftans, full-length evening dresses for women, and light
dinner jackets, resort wear are available in a range of styles. There garments
are generally inspired by sailor and yachting themes, hula girls, palm trees,
and bright floral prints. Initially resort wear was marketed as an upscale
garment in high end stores, and collections were affordable only for the
affluent classes. They were worn by the creamy sections, which plan to spend a
vacation in warmer climates. As the market for these apparels got heated up, currently
retailers are bringing in the garment at prices affordable to all classes.
for Resort wears:
for resort wear is seeing exponential growth especially in the womenswear
segment. Places like Las Vegas, Bahamas, San Juan, Palm Beach, Marbella, and
the Mustique islands were earlier considered as popular vacation destinations.
Now South Africa, Dubai, Costa Rica, Greece, and Thailand are also added to the
list. People's interest to appreciate nature, and open mindedness for a cross
culture has brought about a drastic change in the way people chose their
vacation spots. Resort wear sees good market especially in these vacation
Resort wears posses'
qualities of free flowing fabrics, easy draping, and silhouettes, which makes
the garment more preferable. Designers and design houses such as J. Crew, Lilly
Pulitzer, Banana Republic, and Tommy Bahama are famous for resort wear. Other
leading brands are Chanel, Oscar de la Renta, John Galliano, Anna Sui etc. They
comprise of 70 to 80 percent of women's apparel sales. African and Egyptian
prints with traditional tie and dye and block printing take this nautical trend
to the next level. Cotton fabrics are mostly used for resort wears, while silk
and poplin follows next. These fabrics are used due to their breathable and
light weight characteristics. Linen is also growing in popularity due to its
cool and comfortable virtues. Other synthetic fabrics that are thin and sheer
are also considered, especially for making swimsuits and camisoles.
era sees Indian fashion growing to new heights with designers show casing their
collections both in India and abroad. This is creating a magical transformation
in the fashion of the Indian population as well, causing them to opt for
clothing variations. Resort wears are carving for a niche in the Indian fashion
market with designers, manufacturers, and retailers hitting the right note with
creative style of clothing line.Indian
market for resort wears are still at the nascent stage, but has good potential.
The new Indian population likes travelling, and exploring coastal regions of
India, and abroad. This fuel the market for resort wears in India. It requires
skill and expertise to understand the Indian mind set and manufacture garments
to suit their preference and life style, more than being just fashionable.
of the trends for the coming season are friendly with the Indian styles.
Embroidery, tie and dye, embellishments, appealing laces, vibrant block prints,
and native prints are seen in clothes. Indian retailers focus on what they
should store in the racks to attract their customers. Resort wears in kaftan
styles with traditional designs have good market in India. Apparels embellished
with sequins, tie and dye prints, and batik works are a hot trend. Special
attention will be given to clothing styles with cross cultural influences, and
mix and match styles.
Resort wear gets the fashion spotlight:
collections for 2013 feature patterns that go beyond the regular lifestyle.
Stylish patterns in creative variations and patterns adding an extra twist to
the dresses, trousers, tops, and blouses are seen on runways. Not just for
womenswear, resort wear takes a new turn in the contemporary times, spreading
it to the male wardrobes as well. Typically relaxed dresses, captivating loose
shirts in vibrant hues, walking shorts, and men's trousers would be in fad for
the coming months, and seen in the retailer's collection.
the view of being a symbol of sophisticated lifestyle, resort wears have
evolved to represent an independent fashion trend. Taking the evolving trends
into consideration, resort wear is a perfect platform for designers to show
case their creativity, manufacturers and retailers to add profits, and the
customers to live a variant lifestyle.
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