ModaLingerie and Swimwear closed the doors on a successful spring/summer 2013edition with a 3 per cent rise in attendance across the Moda shows, matchedwith reports of increased orders from across the halls.


Running at the NEC Birmingham from 12-14 August, Moda Lingerie & Swimwearshowcased more than 270 lingerie, swimwear, shape wear and hosiery brands,making it the biggest edition so far of the UKs national show for intimateapparel. As well as playing host to new season's collections from key industrynames this season's event also saw a large number of brands taking part for thefirst time, including many collections brand new to the UK.


MarkRevill, Sales Manager for Skiny, which chose Moda Lingerie & Swimwearas the venue for its UK launch, said, "Retailers at Moda loved the range, andliked the fact that the label is new to the UK. Retailers come to shows likethis to discover something different and fresh, and thats what they were ableto do."


Jonathan Crewe, Director of swimwearlabel South Beach, which also staged its UK launch at the show, was similarlypositive. "Moda was definitely the right place to launch the brand, and we tookgreat orders from the kind of independents were targeting," he says. "We had agreat reaction to the range, and retailers have welcomed our fashion-led,club-style swimwear as it offers an alternative to more mainstream product."


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This article wasoriginally published in the Stitch Times magazine, September, 2012.