Abstract
Color psychology plays an important part in many aspects of life. It has so much affect on human thought process that color therapy has emerged as an important branch of medicine. When jersey colors are chosen in sports, care is given to the right choice of color as it has been found that the jersey color has a deep effect on the sports persons psychologically. Warm colors like red and orange makes the athlete higher on energy by causing an excess of adrenalin rush through the blood streams.
Although colored jerseys are not new for India, the thought behind effect of colors on the athletes is a newer one in the country. Indian jerseys in various forms of sports, Olympics and non-Olympics, have undergone several changes since their inception in the early 20th century. This research study has been done in an attempt to find out the logics and reasons for the choice of specific colors in Indian jerseys, the reasons for their variations and changes over age and finally, the psychological effect of the various colors on the Indian sports persons. May be, this can become a base for future medal hopes of the country by choosing the right colors and inciting the right emotions in the athlete, besides the hard training and diet.
About the Authors:
Mr. Pranay Gupta is a Freelance Designer in Lifestyle and Accessories and alumni of National Institute of Fashion Technology, Bhopal.
Mr. Arnab Sen is an Assistant Professor in Textile Design at National Institute of Fashion Technology, Bhopal.
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