TheBrassiere is the inimitable intimate wear which has been around for morethan a century and it still stays a design and fit challenge for the designersand manufacturers. Besides the obsession of achieving a perfect fit and comfortits utility and need has been much debated upon. There are various argumentsand reasons provided to establish that the need for brassiere is much more thanthat of support, lift and concealment.


The Brassiere prevents sagging as gravity tends to make breasts lose shape- thefact is just the opposite; the brassiere actually causes sagging. A studyconducted for over 15 years by Frenchman Jean-Denis Rouillon proved that thebreasts becomes dependent on the external support of brassiere and tend to sagmore quickly.


The Brassiere prevents cancer A study done by Sidney Ross Singer and SomaGrismaijer suggest that brassieres exert enough pressure on the breasts andsurrounding areas to inhibit the flow of lymph, which then causes toxins andother waste material to remain in the breasts instead of being flushed outwhich may cause cancer.


There is continuous and a significant amount ofwork which is ongoing to achieve the perfect fitting, utterly comfortable andnovel designed brassiere. Innovation is taking place, many of them commerciallyviable and practical, in the areas of fit, design, production, andfunctionality of the brassiere.


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Aboutthe Author:


Dr. Noopur Anand is aProfessor at the National Institute of Fashion Technology.