The Brassiere is the inimitable intimate wear which has been around for more than a century and it still stays a design and fit challenge for the designers and manufacturers. Besides the obsession of achieving a perfect fit and comfort its utility and need has been much debated upon. There are various arguments and reasons provided to establish that the need for brassiere is much more than that of support, lift and concealment.


The Brassiere prevents sagging as gravity tends to make breasts lose shape- the fact is just the opposite; the brassiere actually causes sagging. A study conducted for over 15 years by Frenchman Jean-Denis Rouillon proved that the breasts becomes dependent on the external support of brassiere and tend to sag more quickly.


The Brassiere prevents cancer A study done by Sidney Ross Singer and Soma Grismaijer suggest that brassieres exert enough pressure on the breasts and surrounding areas to inhibit the flow of lymph, which then causes toxins and other waste material to remain in the breasts instead of being flushed out which may cause cancer.


There is continuous and a significant amount of work which is ongoing to achieve the perfect fitting, utterly comfortable and novel designed brassiere. Innovation is taking place, many of them commercially viable and practical, in the areas of fit, design, production, and functionality of the brassiere.


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About the Author:


Dr. Noopur Anand is a Professor at the National Institute of Fashion Technology.