As Coco Chanel once said, "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening."
Cultural multiplicity has touched many areas of day-to-day living. One such example of the promotion of positive cultural multiplicity can be found inside the fashion industry. Open up the pages of popular magazines and you will find an impressive display of cultural stimuli. Gota Patti evokes strong feeling of Rajasthan. Tropical flowers disseminated across a shirt or skirts remind us Goan beaches. Nose pins, bindis or henna are being exhibited on the international ramps.
The shapes of our clothing reflect many cultures from the flowing intricate wraps of Chania Cholis of Gujarat to simple white saris of Kerala to the simplicity of a simple tunic& skirt from North Eastern states.
fabrics from rich textured brocades from Banaras to soft elegant Pashminas
provide us with glimpses into another ethnic culture. Fashion today is at the
foreground of the cultural multiplicity drive, stimulating appreciation of
It has been said the plagiarism is the highest form of obsequiousness. Not very long ago, culture could only be articulated in certain settings such as Italian food in an Italian restaurant or Chinese food in a Chinese restaurant only.
Indian fashion was hardly spotted, sporadically usually on the ramp. Romans were encouraged to "act Roman" in public. Those who defied these unspoken rules were looked upon as unusual. Sometimes they were even scorned. But, scenario has changed drastically now. Fashion has encouraged openness into different cultures. Famous personalities across the globe are now wearing fashions inspired from around the world. This has led to an outburst of interest about cultures, which were once hidden.With all this new interest into other societies, the modeling industry has had an increase in the number of models with different ethnic looks from across the world. This has had a very positive influence on our perception of cultural differences. School children now have role models from different cultures, societies, humanities etc across the world to look up to. When we go to various toy shops in the local market, we get to see a gigantic display of fashion dolls coming from many different cultures and countries and backgrounds. Additionally, these dolls often are dressed in traditional ethnic clothing. Children are now encouraged to have pride in their ethnic cultural backgrounds.
The fashion world has been a sort of a helping hand in promoting an increase in artistic illustration. We are no longer isolated into a fixed set of standards and rules & regulations. Today we are mixing and matching an array of colors and wide variety of fabrics with abandon. Artistic creative expression is touching the skies at this point of time. The fashion industry now promotes appreciation of artistic & creative dissimilarities instead of sarcasm.
Fashion diversity permits an individual to retain his/her own identity within a group. Most of us appreciate the Japanese, Roman, American, and Egyptian cultures & beliefs, but most of us are probably ignorant of the significance of fashion and the disparities between the cultures. These four cultures are being discussed because they signify a diverse world assessment. From United States, which is considered as the melting pot of all viewpoints; to the Far East of the world in isolated Japan; to Egypt, possibly the oldest civilization known to us; all the way to the prehistoric Roman Empire, the foundation for modern civilization, these four cultures are distinctive in their own way and stipulate a brilliant opportunity to study.
In conclusion, cultural ethnicity within the fashion industry has also had the effect of promoting appreciation of other cultures. There are several reasons for this phenomenon.
as follows: Plagiarism is the highest form of adulation. This encourages an
openness to explore more about the cultures represented. Today societies are
enthusiastic to wear a selection of different cultural fashions. Fashion has
amplified the need for cultural multiplicity within the media. There are now
more models with different cultural looks. This has encouraged an optimistic
pride in an individual legacy.
Fashion has released a new wave of creative manifestation. This, in turn, has promoted appreciation of differences instead of sarcasm. Fashion is now allowing for individual identity within a group. Thus, the fashion trade continues to lead the way towards a more culturally diverse planet.
Vasundhara Bhagat is a Associate Professor and Centre Co-ordinator of Bachelor of Fashion Technology at National Institute of Fashion Technology, Gandhinagar.