Bell bottoms, high-waist denims, laced dresses, bright colours, tie-dye shirts, etc. are part of retro fashion, but these trends never really died out instead became part of contemporary style. The fabrics that were considered obsolete have also been combined with other fibres to add contemporary look and ensure better performance. The trends in textile industry are often short-lived, but these trends never die, as many designers are often drawn towards the bygone fashion. Thus, there's no surprise that tweed has also evolved as per modern trends and can be spotted in designer collections in London, Paris and New York. Tweed is no more unadventurous fabric, as with intervention, it has become bolder, brighter and better. It has transformed from ultra-conservative fabric that was once worn only by the geeks to a fabric that adds grace and style to any kind of occasion.

The tweed fabric's popularity has gained momentum especially because among the other wool fabrics, it is the most stylish. As per the Campaign for Wool initiated by Prince of Wales, it is claimed that as many as eight new wool mills have been opened in the United Kingdom in the past decade and today the British wool industry employs up to 6000 workers. The use of tweed fabric has also been expanded. It is not only used in making clothing, but today tweed is part of upholstery, covers for hip flask and iPad. Furthermore, footwear brands also use tweed. The luxury interiors market is increasingly utilising tweed to come up with something inimitable and distinctive. This apart, the tweed makers have retained the traditional touch of the fabric that includes colours like pale greens, soft browns, shades of blue and purple, and there are many other contemporary colours like bright orange, yellow etc. that are also available in several matchless designs.

The traditional tweed develops several colours that are spun into yarn. The wool is dyed prior to spinning and then mixed in innumerable colour combinations, which generally range from two to eight colours. So what looks like a single colour from far is an intricate and abounding work of fibres that reflects the roots from where it has originated.

The traditional tweed is popular, but, in order for the fabric to survive the changing fashion, the makers have found it inevitable to explore the market away from the traditional one. The techniques and feel of the fabric have been thus transformed. Today, tweed fabric that is light in weight and also has traditional look with application of modern techniques is available. This fresh approach towards tweed works on the lighter fabric, modern colours and retaining tweed's heritage.

In particular, last three years have been extraordinarily good for the tweed. The tweed clothing is now part of high-end stores and has been on catwalks in couture collections. The demand of the fabric is on rise and new weavers are being trained to meet production demands. An intensive attempt has been made to rejuvenate tweed and revitalise the industry by marketing the new avatar of tweed that has been endowed with bolder colours and better performance with the help of modern techniques. The designers are also enjoying the freedom to use their creativity in making tweed garments. The result has been phenomenal.