Denim is a staple clothing item and each year the denim industry comes out with latest designs, washes, and technologies to fulfill the insatiable demand for jeans. A lot of mind boggling and progressive designs have been inculcated to create the new age denims. From zero water wash to reversible denims, there are numerous innovations happening on this front. These brilliant technologies will make jeans made out PET bottles seem like passe.

A very unique collection of denims developed have garnered the attention of mainstream fashion press recently. These jeans put an end to the worries of owning and keeping a pair of white jean clean. They are straight whites and can repel stains. The company uses an innovative wash treatment for keeping the stains at bay. The liquid wash can remove stains caused by coffee, soda, wine, and even repels water. Since the pair of jeans get dirty less, the frequency to wash, and keep them clean also minimizes. However, these treated denims are said to last up to 20 washes.

Denim companies are making sure that people can wear jeans while doing anything and everything. This season snowboarders can enjoy the winters wearing more than just a casual pair of jeans and a water proof jacket. A Canada based denim company has come up with denim snowboarding suit. It might look like a conventional suit but is basically a set of jacket and pants. Made from high quality stretch denim, these suits are completely water resistant, breathable, fully lined, and abrasion free. Keeping in mind the style factor, the brand provides it a grunge and rock and roll look.

Another such product is denim that performs like a knit. A premium brands high end garment, the fabric of these jeans is soft, flexible, and unlike any conventional denim fleece-like. The brand produces comfortable skinny jeans and can be worn all times even while doing ballet or jogging. Functional fabrics have been infused with fashion to make everyday clothes more interesting. A pair of jeans can now work like a lotion onto the wearer's legs. Denim spa collections developed by a leading producer of denim have designed jeans that keep skin from getting dry with the nourishment of aloe Vera and olive oil for smooth soft looking legs.

Denims brands are getting more and more specific with their products and exploring niche markets to widen their customer base. Special jeans have been developed by a brand for motorcycle enthusiasts. The signature collection of mostly black jeans are reinforced at the seat, knee, and hip with Kevlar, which is a protective body armour used in making military clothes to prevent the wearer from abrasions and tears. The jeans have unique contouring done in the legs to make the riding experience much more comfortable.


Southeast Asian countries are known for their handlooms and hand crafted textile fabrics. A company based in Pakistan has made use of an innovative technique called Ajrak technology to provide high quality denim to premium brands. they make use of a ground breaking dyeing process that give rich lustre and shade to the denims, which otherwise is not easy to find. The dyeing method is developed from the hand dyeing technique used by village craftsmen to dye indigo garments, a unique process passed from one generation to another.

Many manufacturers are riding high on sustainability and eco-friendly processes being incorporated to manufacture denims. Using recycled PET bottles to make jeans and using nature friendly dyeing and sandblasting techniques have created a lot of buzz in the denim world.

With consumers ready to spend a fortune on a pair of denims, brands and manufacturers are taking full advantage to provide revolutionary denim products worthy of the money. Unlike other processes concentrating on the dyeing and finish, a brand uses science to make a one of its kind denim with ultra-stretch fabric along with great recovery. The brand creates a blend of cellulose fibres, polyester, and elastane for a soft touch and premium denim look.

The market for denims and new technologies being adopted is increasing rapidly. Today, consumers can find different varieties and blends that provide stretch, comfort, and performance all in one pair of great jeans. There are a million options available currently, from denims with elatane blends for fit, to wood pulp fibre blends for lustre, from wool add ons for warmth, to flax blends for great looks, and the list is endless.

With laser cut finishes, vintage washes, interesting embellishments, and coloured dyes the denim styles are getting modern and stylish. An emerging possibility of water, stain, and even mosquito repelling jeans are arising in the field of Avant Garde denims. Changing lifestyles and requirements of consumers make it challenging for denim manufacturers to provide a pair of jeans that can be worn at work and for a workout. But interestingly this has given rise to a myriad of innovative products in the denim world.