Fashion! The word itself brings in a picture of flash lights, cameras, runways, models, designers, brands and trends in front of us. Aishwarya Rai Bachhan wears a Sabyasachi at Cannes and creates a buzz. Angelina Jolie's Tomb Raider look was another statement. From Manish Malhotra saris to Carrie Parry's timeless pieces, each designer wear is in the wish list of many females.
An Armani suit or a Louis Vuitton spring collection in the store is desired by a brand crazy boy who has just received his first salary or of an Indian father who has a daughter's wedding on cards. Everybody notices the latest pieces in trend, be it an Ambani, a Tata, or a middle class man who checks his pocket twice before buying a branded suit.
But how many of us realize that following the fashion icons don't just cost us money but morals too. Do we ever give a thought that an animal was killed just for that one piece of clothing? One pair of trendy boots cost an animal its body skin. Ever thought that a worker while making that robe was not paid wages he deserved? Or for making that designer blazer, was the worker given a healthy environment to work? Green has become a part of our lifestyle now.
Green is a way of living for many of us, this includes what we drive, eat & wear. From CNG vehicles, organic farming to zero energy bio appliances, we're trying to opt green organic ways in every way. Ever thought of making your wardrobe green? Attires made from organically grown fibres, i.e. fibres from plants sown without potentially toxic additives, are considered green. In school, one must have read a chapter on Indian history that had pictures of Mahatma Gandhi spinning a yarn.
Retaining, promoting and continuing these traditional skills like spinning a yarn, using a handloom and embroidery by hand among others is another way of going green. Besides organic ways and traditional skills, ethically producing green fashion is also green style which means "No sweatshops or waste dumping manufacturers"-a way of showing respect for environment. Most of us aren't familiar with some practices carried out unethically in the fashion industry. Sweatshops are factories or workshops where manual workers are employed at very low wages for long hours at poor working conditions.
These workplaces are crowded, dangerous, low paying and without job security. There are some countries where sweatshops are prevailing. To fight these unfair practices, ethical consumerism is constantly evolving. Make sure you wear brands which are Fair-Trade certified. These certifications fight deplorable existence of sweatshops. The act makes it illegal for traders to mislead consumers, give them false information, or use unfair trading practices like sweatshops.
Choose brands wisely so you too don't end up becoming a part of the unfair-trade. Have you ever thought your Grandma's ethnic wardrobe could make you go green and create a statement around you? Well our celebs seem to be doing so! "Vintage" is the new cool. Vintage Cars, wines, jewellery and so are clothing. This is the latest trend, especially at wedding.