Going natural and organic is an important statement for most consumers.

Be it food or clothing, people have started making wise choices regarding what they eat and what they wear. Traditionally, while choosing a product, customers paid close attention to details like colour, cost and brand. Today's conscious customer also considers the carbon footprints a product leaves, before they make a decision.

The substantial rise in consumer awareness has led manufacturers to come up with fabrics made from natural fibres like bamboo, jute, silk and cotton blends. Creating fabric from coffee is one of the recent additions to the list. Apart from using coffee fabric to produce regular shirts, trousers and activewear, manufacturers are also putting this innovation to use in shapewear. Even though coffee infused shapewear was in controversy following its claims of triggering weight reduction and cellulite breakdown, shapewear with coffee continues to steal the show over regular shapewear.

Weaving coffee fabric

The process of making coffee fabric remains similar to making bamboo fibre. Manufacturers of coffee infused fabric burn coffee beans to turn them into carbonised coffee. Later, coffee is extruded into an elastane blend. Coffee infused fabric is soft, light, flexible and breathable. Companies are making coffee infused shapewear containing vitamin E, coconut water, aloe vera, algae, retinol etc to increase the bodys metabolic rate, keep the wearer cool, eliminate odour and also to fight cellulite.

Lingerie companies in France, the United States of America and other countries are among leading brands producing coffee infused shapewear. However, it only takes the grounds from one cup of coffee to make enough material for a couple of T-shirts, so major coffee producing countries like Brazil, Vietnam and Indonesia do not stand to gain much in terms of increased sales.

Moreover, a Taiwanese fabric manufacturing company has come up with another innovative strategy to weave waste coffee grounds into fabric. These inventive techniques make it easier for countries to manufacture coffee infused garments without importing coffee from other countries. The waste coffee bean powder is interlaced into the fibre, which is then made into fabric and tailored into garments.

Apart from being efficient in energy consumption, the production method of coffee infused shapewear is eco-friendly, requires less resources for its making, does not require high temperature carbonisation for manufacturing and does not involve harmful materials that are generally present in the making of other fabric.

Coffee works its wonder

Various companies manufacturing coffee shapewear claim that it fights cellulite and firms the skin. Lingerie brand Simone Prle of France launched a shapewear range --- Top Model --- making the same claim. The brand is selling lingerie which has slimming agents. Coffee is the main player. To firm the skin, aloe vera, vitamin E and retinol are also included. The shapewear can be used for up to 100 washes and flattens the stomach and tones the hips as it lifts the buttocks. The slimming agents of the fabric are released when the fabric comes in contact with skin.